Regional Sales Manager
9 hours ago
Position Summary
Regional Sales Manager plans, directs, and monitors the activities of a sales team within the defined region to identify business opportunities and secure set sales targets according to defined sales processes and strategy. Assistant/Regional Sales Manager also ensures instore activities are executed with excellence according to 7P's sales principles, 4 Key Areas of Sales Executions and trade spend is delivering results.
You will play an important role to:
1) People Leadership
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Lead, direct, and develop the team in terms of its structure, people, and performance to achieve maximum efficiency and effectiveness (including personal feedback & development).
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Coach the team on sales techniques, procedures, and standards toward achieving sales targets.
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Translate Modern Trade and General Trade execution plans into regional sales plans, activities, and campaigns.
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Manage daily activities of the team in all channels.
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Cascade to the team on promotion, timing, new listing status, secondary displays and other activities and ensure clear actionable reporting and follow-up are established.
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Allocate resources according to up-to-date customer categorization to improve the overall performance of the team.
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Cascade agreed processes and ways of working and ensure they are applied by the team for all key activities.
2) Strategic Planning
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Contribute to the development of sales, marketing, customer retention, advertising, pricing, and distribution plans/strategies for area of responsibility.
3) Monitoring and Reporting
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Input to sales forecasts and budgets; monitor sales volume, revenues, and costs against forecasts to identify problem/opportunities areas and adapt procedures.
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Monitor sales rebate spends and accruals accurately including ROI planning and reporting.
4) Competitor Activities
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Capture and collate knowledge on market development/customer needs and competitor activities and distribute it to internal stakeholders.
5) Stakeholder Management
• Communicate closely with Key Account teams through the cascade of
agreed detailed plans and appropriate follow-up.
• Negotiate sales with existing and new Modern Trade & General Trade customers who are of strategic importance to the organization.
To be successful in this role, you will need to have:
- Bachelor's Degree in Sales, Marketing, Business Management, Customer Relationship Management, Communications, Business Administration or any other related field. The equivalent of this in working experience is also acceptable for this position.
- At least 3 years experience in Sales Management dealing with Modern Trade and General Trade channels.
- At least 1 year of experience in a people leadership role.
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