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Assistant Brand Manager

2 weeks ago

Puchong New Village, Malaysia Vtalent Business Sdn Bhd Full time 40,000 - 80,000 per year

Key Responsibilities

1. Brand Strategy & IMC

· Assist in the development and execution of annual brand plans and IMC campaigns aligned with business objectives.

· Drive 360° marketing strategies integrating advertising, PR, digital, social, events, and in-store activations.

· Ensure consistent brand messaging and visual identity across all communication channels.

· Analyze market trends, competitor activities, and consumer insights to identify brand opportunities.

2. Public Relations & Communications

· Develop and implement PR strategies to enhance brand image and reputation.

· Manage media relations, press releases, and influencer collaborations.

· Coordinate interviews, press conferences, and product launches with media partners.

· Monitor media coverage and provide communication reports with measurable impact.

3. Digital Marketing & Social Media

· Plan and execute digital campaigns across platforms (Facebook, Instagram, TikTok, YouTube, Google, etc.).

· Manage social media calendars, content creation, and community engagement.

· Work closely with creative and media agencies to optimize campaign performance.

· Analyze campaign results, website traffic, and social metrics to drive continuous improvement.

4. Cross-Functional Collaboration

· Collaborate with Product, Sales, GTM, and Retail teams to ensure alignment of marketing initiatives.

· Support event marketing, sponsorships, and CSR initiatives to reinforce brand affinity.

· Manage marketing budgets, vendor coordination, and ROI reporting.

Requirements

· Bachelor's degree in Marketing, Communications, Business, or related field.

· Minimum 4–8 years of experience in brand management, IMC, PR, or digital marketing (preferably in FMCG, consumer electronics, or lifestyle brands).

· Strong understanding of brand positioning, media planning, and digital ecosystem.

· Excellent communication, copywriting, and presentation skills (English & Mandarin preferred).

· Analytical, creative, and highly organized, with strong stakeholder management skills.

· Experience managing agencies, media partners, and influencers is a plus.