Trade Marketing Manager

17 hours ago


Shah Alam, Selangor, Malaysia MAYORA MALAYSIA SDN. BHD. Full time 120,000 - 240,000 per year

Job Description:

  • Develop and implement trade marketing strategies aligned with brand and sales objectives
  • Localize global brand initiatives for various channels and customers
  • Define and deploy channel-specific plans to drive distribution, visibility, and market share
  • Plan, execute, and evaluate promotional campaigns (price-offs, bundling, contests, etc.)
  • Collaborate with brand and sales teams to ensure 360° alignment
  • Track performance and ROI of trade activities
  • Define planogram guidelines and POSM usage across channels
  • Work closely with the sales and merchandiser teams to ensure retail execution excellence
  • Oversee merchandising standards, displays, and POSM effectiveness

Requirement:

  • 7–10 years in FMCG Trade Marketing, with at least 3 years in a manager role
  • Strong project management and execution focus
  • Analytical, creative, and commercially driven
  • Excellent communication and cross-functional leadership


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