head of marketing

We are a well-established beauty company based in the retail sector, currently we're expanding and seeking for a talent to join our marketing team.

• Formulate and implement marketing effective and marketing strategies, objectives planning programs for the company, plan, organize, coordinate and implement marketing activities (roadshow/campaign/events).
• Planning monthly social content calendar, promotional calendar, product or treatment fact sheet and marketing activities.
• Develop and execute comprehensive digital marketing strategies aligned with business objectives.
• Oversee the planning and implementation of online campaigns.
• Develop and implement media plans and monitor progress and budgets.
• Management and oversight of corporate social media, corporate image and reputation management campaigns.
• Oversee public and media relations and serve as spokesperson when needed.
• Design, implement, and facilitate annual marketing plan for the firm. Support and facilitate development and implementation of marketing plans.
• Provide strong leadership and strategic directions to ensure marketing functions are effectively managed and developed.
• Ensure timeliness and efficiency of A&P activities through proper planning, control and effective communications with internal and external parties.
• Formulate annual A&P and marketing plans which must be innovative and customer focused to drive sales and outlet traffic.
• Formulate and implement public relations program that will enhance Company's corporate image and reputation.
• Oversee advertising and promotion strategies and implementation production.
• Oversee and manage branding for company, including logo usage, messaging and brand attributes.
• Recruit and maintain relations with sponsors, including media and agencies, and develop appropriate promotions.
• Be a driver of aligning marketing strategy, plans and execution with quantitative / financial measures, controls and outcomes.
• Ownership on all areas relating to: ○ Marketing & PR ○ Digital & Offline ○ Consumer & Corporate
• New Campaign/Project Lead - Ideation
• New Projects: ○ CRM ○ AI Voicebot ○ Loyalty Program
• Managing Agencies for Media Buy (Ads) - Performance Marketing & Leads: ○ FB Ads ○ Google SEO/SEM, Google Ads ○ other Paid Ads platform (Tiktok etc) ○ E-commerce platforms - Shopee & Lazada ○ Offline Media Buy
• Corporate Tie-up : New Discussion and Proposal on Tie-up activities
• Managing Marketing & PR Team on execution and career path
• Overall Brand Guardian for Medi Beaute
• Overall Strategy, Planning & Manpower Management
• AOB on Marketing related matters

Requirement:

• Possesses at least degree in Marketing, Business Management or relevant.
• Min 5-8 years' similar management experiences in marketing field.
• Experienced in Beauty or retails relevant industry will be an added advantage.
• Possess a good leadership skills, an excellent communication and good interpersonal skills.
• Knowledge in Intimate understanding of traditional and emerging marketing channels.
• Budget-management skills and proficiency.
• Professional judgment and discretion that comes from years of experience in the field.
• Analytical skills to forecast and identify trends and challenges.
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
• Aggressive and Initiative with good observation skill.
• Willing to travel outstation and possess own transport. (Klang Valley/outstations - 50%).
• Required language(s);
  English and Multilingual.
  Preferably in Chinese as need to liaise with Suppliers, Clients and multilingual speaking colleagues to complete daily tasks.
• Salary: RM12,000 - RM15,000 + Beneftis