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The Senior E-Commerce Executive is responsible to drive sales performance and operational excellence for the brand's official website. This role oversees campaign execution, inventory coordination, customer satisfaction, and web performance, ensuring that all aspects of the online business run efficiently, align with brand strategy, and deliver measurable growth.Job Descriptions:Sales PerformanceAchieve monthly and annual sales targets.Maintain consistent revenue growth and improve conversion rates.Deliver targeted AOV (Average Order Value) increase year-on-year.Campaign Planning & ExecutionComplete campaign calendar at least one month in advance.Achieve >95% on-time campaign execution rate.Meet or exceed campaign sales and engagement KPIs.Ensure campaign materials and communications align with brand direction.Inventory & FulfilmentMaintain ≥95% stock availability for key SKUs during campaigns.Ensure ≥98% on-time fulfilment rate with warehouse team.Minimise order cancellations or delays due to stock or operational gaps.Customer Experience & RetentionMaintain customer complaint resolution time under 48 hours.Keep refund and return rate below 99% uptime and site stability.Work with webmaster/developer to ensure site speed