Senior Marketing Executive

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia PEOPLElogy Berhad Full time 60,000 - 120,000 per year

Job Title: Senior Marketing Executive

Department:
 Marketing

Location:
 PEOPLElogy Group

Reports To:
 Head of Marketing / Assistant Marketing Manager

We're looking for a driven and strategic Senior Marketing Executive to strengthen PEOPLElogy's brand presence and support the growth of our training and scholarship programmes. This role suits someone who's hands-on, analytical, and comfortable leading campaigns from planning to execution.

Key Responsibilities

1. Marketing Strategy & Planning

  • Support the development of annual and quarterly marketing plans aligned with business goals.
  • Identify market trends, audience insights, and competitor activities to guide campaign direction.
  • Propose creative marketing angles for PEOPLElogy products

2. Campaign Management

  • Lead end-to-end execution of digital and offline campaigns, including concepting, content planning, budgeting, and reporting.
  • Coordinate with internal teams (Product, Sales, Content, Social) to ensure cohesive campaign rollouts.
  • Monitor performance and optimize campaigns to improve leads, conversions, and ROI.

3. Content & Social Media Management

  • Oversee content calendars, ensuring timely posting across platforms (FB, IG, TikTok, LinkedIn).
  • Review and refine marketing content, copywriting, visuals, and social media assets.
  • Manage community engagement (comments, enquiries) to improve lead quality and customer experience

4. Branding & Creative

  • Maintain brand consistency across all marketing materials and public communications.
  • Work with designers, agencies, videographers to deliver impactful creatives.
  • Contribute to storytelling strategies that strengthen PEOPLElogy's brand image.

5. Data Analytics & Reporting

  • Monitor and analyze overall campaign performance across digital and offline channels.
  • Review social media and content performance to identify trends, strengths, and gaps.
  • Prepare clear reports with insights and recommendations to improve future campaigns.
  • Maintain weekly/monthly dashboards and performance summaries for management.

6. Stakeholder Collaboration

  • Work closely with the Sales and Product teams to align marketing plans with programme
  • priorities.
  • Coordinate with external partners, vendors, agencies, and media owners.
  • Prepare and provide clear event briefs to the Events Team, including objectives, key messages,
  • target audience, programme flow, creative requirements, and promotional plans.
  • Support events, webinars, roadshows, and partnerships when needed.

Requirements

  • Degree in Marketing, Communications, Business, or related field.
  • Minimum 4–5 years experience in marketing
  • Strong understanding of digital marketing (social ads, performance metrics, content strategy).
  • Good command of English and Bahasa Malaysia.
  • Creative, analytical, and comfortable managing multiple projects.

Bonus Skills (Nice to Have)

  • Experience with paid digital advertising (Meta, TikTok, Google Ads).
  • Familiarity with CRM systems, marketing automation, or analytics tools.
  • Basic design/video editing knowledge.
  • Experience managing influencers or partnerships.

What We Offer

  • Opportunity to drive marketing for impactful national upskilling programmes.
  • Collaborative and fast-paced working culture.
  • Professional development opportunities.
  • Competitive salary and performance incentives

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