Trade Marketing Executive

2 weeks ago

Greater Kuala Lumpur, Malaysia Nihon Skin Full time 60,000 - 120,000 per year

We are looking for a passionate
Trade Marketing Executive

to lead and grow Nihon Skin across Malaysia.

THE OPPORTUNITY

  • This is a
    hands-on offline trade marketing commercial role

, managing key retail partners (e.g. Watsons, pharmacies, and distributors) and overseeing the full spectrum of offline trade marketing and retail execution.
- You'll work alongside a
high-performing team

from
McKinsey, P&G, and Shopee

, towards a shared mission: to build Southeast Asia's best-run consumer brands of tomorrow.

YOUR RESPONSIBILITIES

  • Account & Retailer Management

: Manage day-to-day relationships with key retail partners including Watsons and pharmacy chains — ensuring strong collaboration and commercial performance.
- Trade Strategy & Execution

: Develop and implement trade marketing plans to grow visibility, traffic, and sell-through at store level.
- Campaigns & Promotions

: Plan and execute in-store activations, GWPs, POSM, and retail campaigns to drive awareness and conversion.
- Cross-Functional Alignment

: Work closely with the marketing, sales, and operations teams to synchronize online campaigns, product launches, and offline rollouts.
- Performance Analysis

: Monitor sales data, off-take trends, and campaign results to identify growth opportunities and course-correct quickly.
- Retail Optimization

: Ensure planogram compliance, shelf visibility, and merchandising standards are consistently achieved across stores.
- Budget Ownership

: Maximize ROI through smart use of limited trade marketing budgets; prioritize high-impact activities that drive measurable growth.

YOUR PROFILE

  • Experience:

1-2 years in
trade marketing, key account management, or category management

, ideally within the
skincare, derma, or beauty industry

.
- Retail Familiarity:

Strong understanding of
Watsons

or pharmacy retail operations, including buyer relationships, merchandising, and in-store marketing.
- Commercial Drive:

Highly motivated, data-driven, and accountable for delivering sales growth and visibility improvement.
- Hands-On & Agile:

Thrives in a
fast-paced, startup environment

; comfortable working independently and taking initiative.
- Problem-Solver:

Proactive

, not reactive — able to diagnose challenges and develop creative, cost-effective solutions.
- Collaborative:

Excellent communication and coordination skills with both internal teams and retail partners.
- Growth Mindset:

Eager to learn, experiment, and build strong trade marketing foundations for a growing brand.

WHY JOIN US

  • Be part of a
    fast-scaling Southeast Asian skincare brand

with strong digital momentum and early offline expansion.
- Work directly with
leadership and cross-functional teams

, giving you visibility and ownership across the business.
- Experience the
startup hustle

— lean budgets, big goals, and the freedom to create real impact.
- Learn what it takes to build the next generation of homegrown consumer brands.

ABOUT US

Our vision is to be the home to the Southeast Asia's leading consumer brands of tomorrow. We strive to elevate the everyday of customers through unique products and experiences. Join us

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