Digital Marketing Executive

3 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Okai Sdn. Bhd. Full time 3,500 - 5,000 per year

Job Description:

Role Overview:
Responsible for planning, implementing, and managing the organization's influencer marketing strategies to increase brand awareness, user acquisition, and engagement for our social app.

Key Responsibilities:

  • Identify, vet, and recruit relevant influencers across various social media platforms who align with our brand values and target audience
  • Develop and execute comprehensive influencer marketing campaigns and partnerships
  • Create detailed campaign briefs and coordinate content production with influencers
  • Negotiate contracts, deliverables, and compensation with influencers or their representatives
  • Track and analyze campaign performance metrics (engagement rates, click-through rates, conversions, etc.)
  • Manage influencer relationships and maintain a database of potential and current partners
  • Stay updated on emerging influencer marketing trends, platforms, and best practices
  • Collaborate with the content team to ensure consistent messaging across influencer campaigns
  • Prepare regular reports on campaign performance and ROI for stakeholders

Requirements:

  • 1-2 years of experience in influencer marketing or related digital marketing roles
  • Proven track record of planning and executing successful influencer campaigns
  • Strong understanding of social media platforms and their respective influencer ecosystems
  • Experience with influencer marketing tools and analytics platforms
  • Excellent communication and negotiation skills
  • Strong project management abilities and attention to detail
  • Creative mindset with the ability to develop innovative campaign ideas
  • Up-to-date knowledge of social media trends, especially those relevant to our target demographic
  • Experience with content creation is a plus

Benefits & Details

Working Hour: Monday - Friday (10AM - 7PM)

Salary Range : RM 3,500 - RM 5,000

Benefits:

EPF, SOCSO & EIS Contribution

Overtime Pay

Team Buildings

Plenty of Coffee & Snacks

Annual & Medical Leave

Incentives & Bonus

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