Group Head

Strategic Planning and Leadership:

• Develop and implement comprehensive admission and marketing strategies to achieve enrolment targets and strengthen the UCSI Schools brand.
• Provide strategic leadership to admission and marketing teams across all campuses.
• Collaborate with Principals, SLTs, and Group Management to set clear enrolment, revenue, and retention strategies.

Student Recruitment & Sales Pipeline Management:

• Oversee and standardise the recruitment and admission processes across all UCSI Schools to ensure efficiency and adherence to best practices.
• Manage, monitor, and report on the full sales pipeline — from lead generation, nurturing, and conversion to enrolment — using CRM systems to track performance.
• Lead recruitment campaigns that leverage digital marketing, paid advertising, social media, events, and school engagement programmes.
• Analyse demographic data, competitor strategies, and market trends to identify growth opportunities and new student segments.
• Build and maintain strong partnerships with education consultants, feeder schools, and agencies to expand recruitment channels.

Brand Management, Marketing & Digital Advertising:

• Strengthen UCSI Schools Group's brand identity, ensuring consistent positioning and messaging across all platforms.
• Plan and execute integrated marketing campaigns — digital, print, outdoor, and event-based — to generate leads and maximise brand exposure.
• Oversee content development (brochures, videos, website, social media, email campaigns) that highlight unique selling points.
• Drive digital advertising strategies (Google, Meta, LinkedIn, etc.), monitor KPIs, and optimise campaigns to maximise ROI.
• Use analytics and data-driven insights to refine marketing initiatives, track lead conversion, and improve campaign performance.

Team Development and Management:

• Recruit, coach, and develop high-performing admission and marketing teams.
• Establish KPIs and performance dashboards for admissions, marketing, and lead conversion.
• Encourage continuous professional development, upskilling the team in digital marketing, CRM, and sales pipeline management.

Stakeholder Engagement & Relationship Management:

• Cultivate strong relationships with students, parents, and alumni, positioning UCSI Schools as the school of choice.
• Collaborate with faculty and administrative teams to ensure admissions processes align with the school's mission and standards.
• Represent UCSI Schools at community events, education fairs, and international forums to promote the brand and expand networks.

Development & New Initiatives:

• Support the design and execution of new and existing revenue-generating projects, including summer/winter camps, swimming academy, short courses, and community programmes.
• Implement feedback surveys and customer experience improvement initiatives to enhance retention.
• Carry out other duties as assigned in line with the growth of UCSI Schools Group.
  
  

Requirements:

• Bachelor's degree in Marketing, Business, Education, or related field; Master's preferred.
• Minimum 10 years of proven success in admissions, marketing, or student recruitment within the education sector.
• Demonstrated expertise in digital marketing, lead generation, and CRM-driven sales pipeline management.
• Strong track record in meeting enrolment and revenue growth targets.
• Excellent communication, negotiation, and presentation skills.
• Leadership experience in managing multi-campus teams and cross-functional projects.
• Proficiency in digital marketing tools (Google Ads, Meta Business, SEO/SEM), CRM systems, and data analytics platforms.
• Self-driven, results-oriented, and highly adaptable to dynamic environments.
• Willingness to work weekends and travel as required.
• Proficiency in English required; fluency in Mandarin/Chinese is advantageous.
• Must possess own transport.

About UCSI International School Sdn Bhd:

The UCSI Schools Group has 3 campuses in Malaysia: Kuala Lumpur Campus, Subang Jaya Campus and Springhill Campus. Two of its campuses focuses on British school curriculum while the other one focuses on the IB.While maintaining a strong focus on core curriculum which includes British school curriculum with Cambridge IGCSE and International Primary Curriculum, we aim to complement the formal curriculum with a series of CCAs which students' experiences form a cornerstone of their holistic education for the 21st century. The rapid advancement of technological innovations, global competition, and a push towards a knowledge-based economy require that our students learn to have a repertoire of soft and hard skills to enable them to succeed in a future economy that is still in the making. Through our unique CCA experiences, our students can exhibit soft skills like creativity, leadership abilities, teamwork, flexibility, communication skills, resilience and an enterprising spirit that will enable them to stay relevant for the future.UCSI International School focuses on eight critical characteristics in our learning content and experiences. The rapid advancement of technological innovation, global competition, and a push towards a knowledge-based economy require that our students have a repertoire of soft and hard skills. We therefore place a strong emphasis on Character Education, Global Citizen Skills, Problem-based Collaborative Learning, and co-curricular activities amongst others, forming a truly holistic education for the 21st century.Our emphasis in education isn't only labelled in academic and creative excellence, but to equipped students with 21st century skills such as character, communication, collaboration, creativity, critical thinking, while inculcating virtues such as integrity, honesty, and empathy in our students. We believe that students that have a developed moral compass and practical wisdom in a challenging and fractured world will make a positive impact for life.

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