Performance Marketing Assistant Manager

3 days ago

Pandan Jaya, Malaysia Senheng Electric (KL) Sdn. Bhd. Full time 57,000 - 90,000 per year

HOD Performance Marketing (Retail) Job Description

Job Title: Performance Marketing Manager

Location: Senheng HQA

Department: Digital Marketing

Reports To: Head of EC1 Employment

Type: Full-Time

Job Summary:

We are looking for a data-driven Performance Marketing Manager to lead our digital advertising strategy and execution across multiple platforms. This role is responsible for planning, optimizing, and scaling performance campaigns to drive measurable business growth. You'll manage advertising spend efficiently while maximizing ROI across channels such as Meta, Google, TikTok, YouTube, and programmatic platforms.

Key Responsibilities:

· Digital Ads Strategy & Execution: Plan, launch, and optimize paid media campaigns across channels including Meta Ads, Google Ads, TikTok, YouTube, Display, and more.

· Performance Tracking & Optimization: Monitor daily performance metrics (ROAS, CPA, CTR, conversion rates), identify opportunities for optimization, and implement A/B tests to improve outcomes.

· Budget Management: Manage and allocate ad budgets effectively, ensuring optimal spend efficiency and high ROI. Provide regular forecasting and spend pacing updates.

· Creative Collaboration: Work closely with creative teams to develop high-performing ad assets. Provide insights on what's working and recommend iterations based on data.

· Audience Targeting: Build, test, and scale audience segments across platforms. Leverage retargeting, lookalike, and interest-based strategies to reach key segments.

· Reporting & Insights: Generate weekly and monthly performance reports. Deliver actionable insights to stakeholders and guide decision-making based on data.

· Platform Mastery: Stay current with the latest advertising tools, trends, and algorithm updates across all major platforms.

· Cross-functional Partnership: Collaborate with the eCommerce, CRM, and Product teams to align ad strategy with conversion goals and funnel performance.


Requirements:

· Bachelor's degree in Marketing, Digital Media, Business, or a related field.

· 2-5 years of hands-on experience in performance marketing, especially in paid media buying.

· Strong analytical mindset and experience with ad platforms such as Meta Ads Manager, Google Ads, TikTok Ads, DV360, etc.

· Advanced knowledge of Google Analytics, attribution tools, and performance dashboards (e.g., Looker Studio, Power BI).

· Proven track record of managing large-scale ad budgets and delivering ROI.

· Strong communication skills and the ability to translate data into action.


Preferred Qualifications:

· Experience working in eCommerce, retail, or consumer tech industries.

· Familiar with conversion rate optimization (CRO) and landing page A/B testing.

· Experience with automation tools (Insider)

Job Types: Full-time, Permanent

Pay: RM4, RM7,500.00 per month

Benefits:

  • Dental insurance
  • Health insurance
  • Maternity leave
  • Opportunities for promotion
  • Professional development

Application Question(s):

  • Kindly state your expected Salary -
  • Are you familiar with web analytic tools such as google analytics?
  • have you ever experience with online advertising method such as pay per click, or google adwords?
  • Are you familiar with SEO and SEM?
  • What's your notice period/availability to start work?

Education:

  • Bachelor's (Preferred)

Work Location: In person

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