Digital Content Strategist

About Adeve Digital

We're a boutique consultancy (lean team, big impact) helping mid-sized brands build their marketing and sales strategies, teams, and processes.

You won't be "just another content strategist" — you'll grow with us.

Our clients range from consumer and lifestyle brands to solar and tech companies. We combine strategy, content, and design to help them grow sustainably.

Role Overview

As a 
Digital Content Strategist
, you'll help turn brand objectives into compelling content ideas and executions across social media, websites, landing pages, and light video scripting. You will be the bridge between strategy and execution — understanding brand direction, shaping content narratives, coordinating with designers and videographers, and ensuring everything is aligned to business goals.

This role is ideal for someone who enjoys 
thinking before writing
, can structure ideas clearly, asks the right questions, and partners well with both internal teams and clients to bring content to life. You will start with hands-on content creation while progressively taking on more strategic ownership over time.

This role is ideal for you if…

You enjoy thinking about 
why
 before writing 
what
.

You're curious about how brands grow and can turn insights into stories.

You communicate confidently and are comfortable joining client discussions.

You can balance creativity with structure — ideas with deadlines.

You're proactive and take responsibility for getting things moving.

You enjoy collaborating with designers and videographers to bring ideas to life.

You want to grow into a strategist who understands marketing impact, not just write copy.

You can write clearly in English (Mandarin/Malay is a strong advantage).

You're open to using AI tools to speed up ideation and execution.

This role is not for you if…

✘ You only want to write when given full direction.

✘ You are uncomfortable speaking with clients or asking questions to clarify direction.

✘ You prefer repetitive execution without contributing ideas.

✘ You struggle with deadlines or following through on tasks.

✘ You avoid constructive feedback or don't take ownership of revisions.

✘ You're looking for a purely creative role without coordination or project management.

✘ You don't want to learn new tools (AI, content frameworks, productivity platforms like ClickUp).

✘ You prefer working alone without team interaction.

What You'll Do

• Generate content ideas for social media, landing pages, and video scripts.
• Write clear, compelling copy (English; Mandarin/Malay is an advantage).
• Translate client brand understanding into content direction.
• Coordinate with designers and videographers to bring ideas to execution.
• Assist videographers during onsite shoots by providing content direction, angles, storyline support, and ensuring alignment with the intended messaging.
• Attend client meetings (with team support) to gather requirements.
• Manage content timelines and deliverables through ClickUp.
• Revise content based on internal or client feedback.
• Use AI tools to improve ideation and productivity.
• Ensure all content aligns with brand voice and campaign objectives.
• Stay updated on content trends and platform best practices.

Must Have

1–2 years experience in content, digital marketing, or creative roles (agency or brand).

Strong writing and idea structuring skills (English).

Good communication skills, able to ask questions and clarify direction.

Organised and able to manage multiple content tasks with deadlines.

Basic understanding of social media platforms and content formats.

Comfortable using AI tools to support work.

Ability to collaborate with internal teams.

Good to Have

Able to write in Mandarin and/or Malay.

Familiar with landing page psychology, customer journey or marketing funnel.

Experience in client-facing conversations.

Understanding of basic content performance metrics.

Ability to do simple mockups/reference boards.

How We Measure Success

• Work is driven with full ownership, tasks are completed proactively with problems solved before they escalate.
• Content is created with integrity. Accurate, brand-aligned and focused on long-term impact.
• Deliverables are produced with excellence and discipline. High-quality, on time and with minimal rework.
• Ideas are bold and progressive. Content goes beyond trends, supported by continuous learning and curiosity.
• Collaboration is constructive . Clear communication with designers, strategists and clients to bring ideas to life.
• Team culture is uplifted. Support is offered, knowledge is shared and others are encouraged to grow together.

Benefits

Work Model
 – Hybrid (1-2 days per week in Bukit Jalil office)

Time Off
 – 14 days paid annual leave

Flexible Hours
 – 40 hours per week; work when you're most productive; meet deadlines and meetings

Culture
 – Lean, outcome-focused, supportive team with fast feedback

Equipment & Tools
 – MacBook Air OR RM100/month laptop allowance if using your own