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Product Manager OR Senior Product Manager
2 weeks ago
About WhiteCrow
We are global talent research, insight and pipelining specialists with offices in the UK, USA, Singapore, Malaysia, Hong Kong, Dubai, and India. Our international reach has helped us to understand and penetrate specialist markets at a global level. In addition to this, our service is also extended to complement our client's in-house research.
About our client
My client a Singapore based, healthcare multi-national company with operations in SEA, Middle East and North Africa with established plan for global expansion. Their main focus is on sales, marketing and distribution of Pharmaceutical, Medical Devices, Diagnostics & OTC products. They aim to serve clients and consumers through commercial and marketing support using an innovative approach across their value chain.
About the role
- The Product Manager / Senior Product Manager – Hospital & Oncology will be responsible for driving strategic and operational marketing initiatives for the Hospital Care portfolio across the Malaysian market.
- This role focuses on developing and executing brand strategies, launching new products, and expanding the business through data-driven insights and strong cross-functional collaboration. The incumbent will play a key role in ensuring successful brand performance, portfolio growth, and alignment with corporate objectives within the hospital and institutional healthcare segments.
As a Product Manager OR Senior Product Manager (Hospital & Oncology), you will be responsible for...
Marketing Planning (40%)
- Leading the development and execution of brand strategies and marketing plans to achieve business objectives and ensure effective market penetration.
- Formulating pre-launch preparedness and go-to-market strategies for new and existing hospital care products.
- Designing and implementing initiatives to enhance field force effectiveness, including sample strategy, sales meetings, and other sales-related marketing activities.
- Developing and managing the annual brand business plan, including strategic priorities, objectives, and budget allocation.
- Optimizing resource planning and allocation to address evolving market dynamics and competitive challenges.
New Portfolio Exploration & Business Development (35%):
- Conducting in-depth product and market analyses to forecast demand, patient flow, and revenue potential for new products.
- Generating actionable market insights through data analysis and engagement with healthcare professionals (HCPs).
- Developing robust business cases for potential new portfolio additions, encompassing both prescription and hospital-based products.
- Presenting business proposals and feasibility assessments to principals and senior management for approval and alignment.
Marketing Implementation (25%):
- Planning, coordinating, and executing marketing campaigns and customer engagement activities to support product launches and ongoing brand promotion.
- Building and strengthening relationships with key stakeholders including KOLs, hospital administrators, and healthcare associations to enhance brand reputation and visibility.
- Implementing and managing KOL engagement strategies aligned with brand objectives.
- Managing brand budgets effectively and ensure timely development and rollout of marketing and promotional materials.
- Supporting Continuing Medical Education (CME) programs and conduct product training sessions for the sales and medical teams to ensure consistent brand messaging and clinical accuracy.
What you already have...
- Bachelor's degree in science or a related field.
- Minimum of 2–3 years of experience as a Product Manager in a multinational pharmaceutical company.
- Prior experience in a generic pharmaceutical company (in sales or product management) is an added advantage.
- Strong understanding of key healthcare channels including general practitioners, private hospitals, public hospitals, and retail pharmacies.
- Proven track record in brand management, product launches, and marketing strategy execution within the hospital or institutional care segment.
- Customer-oriented with excellent interpersonal and communication skills.
- Demonstrated ability to work collaboratively within cross-functional teams.
- Exposure to digital marketing initiatives and analytics-driven campaigns is preferred.
- Highly detail-oriented, with strong problem-solving and analytical skills.
- Excellent verbal, written, and presentation abilities.
- Strategic thinker with a performance-driven approach.
Other Details
- Location – Selangor Malaysia
- Reports to - Business Unit Head (Hospital & Oncology)
- Target Industry- Pharmaceuticals
