Digital Marketing Executive

3 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Temokin Development Sdn Bhd Full time 36,000 - 48,000 per year

JOB DESCRIPTIONS:

Content Creation & Management

  • Develop, curate, and publish engaging content (posts, videos, reels, stories, graphics).
  • Maintain a content calendar aligned with campaign timelines and business objectives.
  • Ensure brand tone and visual identity are consistent across platforms.
  • Develop property-specific content such as project launch highlights, construction progress, drone shots, show unit tours, event coverage, and buyer testimonials.
  • Create location-based content (neighbourhood highlights, lifestyle storytelling) to strengthen project positioning.

Campaign Execution & Optimization

  • Plan and execute paid and organic social media campaigns
  • Monitor and optimize campaigns to maximize reach, engagement, and conversions
  • Collaborate with design, sales, and marketing teams for campaign alignment.
  • Work closely with the sales team to ensure social media leads are properly captured, qualified, and followed up.
  • Manage WhatsApp Business API / CRM integration to ensure seamless lead flow from campaign to sales consultant.

Community Engagement

  • Respond promptly to comments, messages, and inquiries.
  • Build and manage online communities to enhance customer relationships.
  • Identify opportunities to engage with influencers, partners, and relevant online communities.
  • Cover and promote on-ground events (hi-tea, launch ceremonies, signing events) through live updates, livestreams (FB/IG/TikTok Live), and post-event content.

Analytics & Reporting

  • Track and analyze KPIs: engagement, reach, follower growth, CPL, ROAS.
  • Provide monthly reports with insights, trends, and recommendations.
  • Benchmark competitors and identify best practices.
  • Track and report on lead quality metrics (appointments, show unit visits, bookings), not only raw leads.
  • Benchmark against property portals and competitors (PropertyGuru, iProperty, EdgeProp) to identify positioning gaps.

Monitoring & Innovation

  • Stay updated with social media trends, platform updates, and algorithm changes.
  • Propose creative ideas to drive engagement and improve brand visibility.
  • Explore emerging channels relevant to property buyers such as TikTok, YouTube Shorts, and LinkedIn (for investor/corporate market).
  • Stay updated on advertising compliance (Bumi quota, KPKT guidelines, platform ad policies) to avoid regulatory or ad rejection issues.

QUALIFICATIONS

  • Bachelor's Degree / Diploma in Marketing, Mass Communication, Digital Media, Business, or related field.
  • 2–3 years of hands-on experience in social media marketing (preferably in property development, real estate, or high-value products like automotive).
  • Strong portfolio of managed campaigns (organic + paid), with proven track record in lead generation & conversion.

Job Types: Full-time, Permanent

Pay: RM3, RM4,000.00 per month

Benefits:

  • Health insurance
  • Maternity leave
  • Opportunities for promotion
  • Parental leave
  • Professional development

Application Question(s):

  • Can you share what kind of industry you've worked in before or are currently in?
  • Do you have any experience working in the property development industry?
  • Do you have experience in lead generation using various social media platforms?
  • What is your expected salary?

Work Location: In person

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