General Manager

2 days ago

Kuala Lumpur Centre Kuala Lumpur, Malaysia LUMI HEALTH SDN. BHD. Full time 100,000 - 120,000 per year

We are seeking a dynamic and results-driven General Manager to lead our business operations in the beauty and health sector. The ideal candidate will have a strong background in sales, business development, marketing, and operations, with a proven ability to drive growth, optimize performance, and build high-performing teams. This role requires strategic thinking, leadership excellence, and a deep understanding of consumer trends in the beauty and wellness market.

Key Responsibilities:

1. Strategic Leadership

  • Develop and execute business strategies to achieve revenue, profit, and growth targets.
  • Identify new market opportunities, partnerships, and product innovations to expand business presence.
  • Translate company vision and mission into actionable business objectives and KPIs.

2. Sales & Business Development

  • Lead and manage sales teams to achieve monthly and annual sales goals.
  • Develop and maintain strong relationships with key clients, distributors, and industry partners.
  • Analyze market trends and competitor activities to identify new growth opportunities.
  • Oversee pricing, contract negotiations, and sales forecasting.

3. Marketing & Brand Management

  • Drive brand positioning, marketing campaigns, and digital strategy to strengthen brand equity.
  • Oversee promotional activities, influencer partnerships, and customer engagement initiatives.
  • Collaborate with product development teams to align offerings with market demand and brand identity.
  • Ensure consistent brand messaging across all channels (digital, retail, and etc).

4. Operations Management

  • Oversee daily operations to ensure efficiency, quality, and compliance with industry regulations.
  • Manage inventory, supply chain, logistics, and vendor relationships to optimize cost and performance.
  • Implement process improvements and operational excellence initiatives.
  • Monitor budgets, financial performance, and resource allocation.

5. Team Leadership & Culture

  • Lead, coach, and develop cross-functional teams across sales, marketing, and operations.
  • Foster a culture of innovation, accountability, and customer-centricity.
  • Build a collaborative environment that supports employee engagement and professional growth.

Qualifications & Requirements:

  • Bachelor's degree in business administration, Marketing, or related field (MBA preferred).
  • Minimum 8–12 years of experience in general management, with a strong background in beauty, wellness, cosmetics, or health-related industries.
  • Proven track record in sales growth, business development, and brand expansion.
  • Strong understanding of market dynamics, consumer behavior, and digital marketing strategies.
  • Excellent leadership, communication, and analytical skills.
  • Ability to manage multiple priorities in a fast-paced environment.
  • Strategic thinker with hands-on operational management capabilities.

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