Marketing & Branding Executive

18 hours ago

Kuala Lumpur, Kuala Lumpur, Malaysia Barium Selat Full time 40,000 - 80,000 per year

Job Responsibilities:

This incumbent will assist in developing, managing and implementing Barium Selat Group's ("BSE Group") corporate communications, strategy, branding, and marketing management to create awareness, secure buy-in and strategic positioning of the Company and its initiatives in achieving the desired outcomes. These include:

  • Identifying and capitalising on opportunities to promote and positively represent BSE Group and its efforts through efficient internal and external communication activities.
  • Responsible
    for
    day-to-day operations, including digital marketing, content marketing, creative development/design of marketing materials, data mining, write
    -up
    and monitoring
    .
  • Maintain and manage all BSE Group's communication channels, including website, social media platforms, newsletter, poster, presentation and reports.
  • Assist with ongoing development and production of all branded materials briefing (e.g. display stands, banners, giveaways, company profile, company booklet, new joiner kit items and more) and managing third-party designers, printers, media and photographers.
  • Preparing a variety of materials, such as news releases, key messages, talking points, and more for the Senior Management.
  • Provide advisory services to BSE Group on appropriate communication solutions i.e. key messages/tagline, target audience, communication approach, communication medium and more.
  • Proofreads and edits corporate communications content to ensure strict conformance to the Corporate B
    rand and Standards of editorial policy, procedure, tone, accuracy and style.
  • Provide creative and editorial ideas for the development of promotional materials.
  • Propose and implement media and PR solutions to ensure key policies and initiatives are effectively communicated to the target stakeholders in a consistent, timely and credible manner.
  • Perform intelligence gathering and environmental scanning for accurate, credible and timely information/news as an input to develop proactive communication strategies as well as ensure legal, corporate, and regulatory compliance.
  • Assist in organising all Corporate Social Responsibility (CSR) projects/initiatives and also any Corporate Events undertaken by BSE Group.
  • Collaborate with Head- Support Department in implementing and executing Support Department strategies through offline and online activities while
    ensuring
    teamwork and delivering high quality
    work.
  • Other duties and tasks assigned by the immediate Line Manager.

Job Qualifications:

  • Candidate must possess at least a Bachelor's Degree, Post Graduate Diploma, Professional Degree, Masters in Marketing, Advertising/Media, Art/Design/Creative Multimedia, Mass Communications, Public Relations, English Language/English Literature or equivalent.
  • Excellent command of spoken and written English and Bahasa Malaysia (additional languages an advantage).
  • At least 2 - 3 year(s) of working experience in Corporate Communications and related fields.
  • Minimum 1 year's relevance working experience in creating content for social media or any relevant platforms.
  • Proficient in Adobe CS such as Photoshop, Illustrator, Indesign, Micromedia Dream Weaver and Flash.
  • Familiar with HTML 5 and ability to manipulate Wordpress, Joomla, Drupal, 3D software and other open-source CMS will be an added advantage.
  • Familiarity with Microsoft Office and B2B/B2C advertising campaigns.
  • Knowledge of SEO tools such as Google Analytics, Google Search Console, and more.
  • Possesses own transport, willing to travel for outstation purposes; and work for late hours or weekend events.

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