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Branch Manager

2 weeks ago

Ipoh, Perak, Malaysia Yee Lee Group Full time 900,000 - 1,200,000 per year

Overview:

Yee Lee Trading is seeking a strategic, hands-on, and business-minded Branch Head to lead our operations in Perak, one of our most critical and high-potential branches. This leadership role requires full accountability over sales across all channels, branch financials, warehouse & logistics, and office administration. You will function as the CEO of the branch, responsible for performance, people, and profitability.

Key Responsibilities:

1. Sales & Commercial Leadership

  • Drive sales performance across all key channels: General Trade (GT), Modern Trade (MT), Horeca, E-commerce, and Emerging Markets.
  • Ensure full distribution, outlet penetration, in-market execution, and brand visibility of both agency and Yee Lee's house brands.
  • Lead and coach a cross-functional sales team to achieve and exceed monthly targets.

2. Financial & P&L Accountability

  • Own and manage the branch Profit & Loss (P&L).
  • Ensure strong controls over expenses, collections, credit risk, and stock holding levels.
  • Work closely with Finance to ensure healthy cash flow and full compliance with financial SOPs.

3. Logistics & Operational Management

  • Oversee warehouse, logistics, and last-mile delivery to ensure reliable and cost-efficient operations.
  • Proactively manage stock turnover, inventory accuracy, and zero-tolerance for out-of-stock (OOS) issues.
  • Collaborate with HQ teams (Roadnet, Market Planning, Supply Chain) to resolve operational bottlenecks.

4. People & Culture Leadership

  • Lead and develop a high-performing team across sales, warehouse, logistics, and admin functions.
  • Build a performance-driven culture grounded in integrity, speed, and accountability.
  • Identify talent gaps and develop succession plans within the branch.

5. Branch Administration & Compliance

  • Ensure the branch operates in full alignment with company policies, audit requirements, and legal standards.
  • Maintain discipline, compliance, and data accuracy across all admin-related functions.

Expectations of the Role:

  • Act as a
    business owner
    , making fast, data-driven decisions to drive growth and operational excellence.
  • Deliver consistent monthly performance in revenue, margins, cost control, and in-market execution.
  • Champion
    speed-to-market
    , 5-star trade execution, and outlet expansion.
  • Provide HQ with timely market insights, pricing feedback, and local competitor intelligence.
  • Build and maintain strong relationships with key customers, retailers, principals, and local stakeholders.
  • Ensure
    5-star principal engagement
    , timely reporting, and local sales volume traction.
  • Protect and grow Yee Lee's reputation as the
    preferred FMCG distributor in Malaysia.

What Success Looks Like:

  • Sales growth exceeds market average.
  • Agency and house brands dominate the shelves with strong visibility and pull.
  • High-performing, disciplined, and agile teams.
  • Operational KPIs (delivery, inventory, collection) are consistently achieved.
  • Yee Lee is known as the
    Hybrid Distributor
    with our own portfolio of House-brands and representing some of the well known Principal brands.

Requirements:

  • Minimum
    8–10 years
    in FMCG distribution with proven experience managing cross-functional teams.
  • Strong commercial acumen and leadership capabilities.
  • Deep understanding of multi-channel sales (GT, MT, HoReCa, etc.).
  • Experience handling branch-level operations including financials, warehousing, and admin functions.
  • Excellent communication, stakeholder management, and problem-solving skills.
  • Bachelor's Degree in Business, Marketing, or a related field.