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Senior Copywriter

2 weeks ago

Kuala Lumpur RedQ, Malaysia AirAsia Full time 120,000 - 200,000 per year


Job Description

OVERVIEW:

  • Location: Sepang, Malaysia

  • Department: Aviation Commercial

  • Entity: AAAMS

  • Status (Full time/part time/contract): Full time

JOB DESCRIPTION:

YOUR ROLE AS A:

Bahasa Melayu Copywriter

We are seeking for a full-time Bahasa Melayu Copywriter to join our creative team. This role goes beyond writing. We're looking for someone who can ideate, conceptualize and craft big ideas that drive campaigns and inspire audiences. Most importantly someone who has so much passion for creativity and travel
 

WHAT YOU'LL CHAMPION:

  • Develop and execute content strategies that align with brand and marketing goals as well as business objective.

  • Conceptualise and pitch fresh campaign ideas, taglines, and narratives.

  • Create, edit, and proofread engaging content for web, social media, digital platforms, radio script, video script and so much more.

  • Conduct research to inform storytelling and strengthen creative angles.

  • Collaborate with designers, marketing, and creative head to bring concepts to life.

  • Ensure content is impactful, on-brand, and meets high creative standards.

WHO YOU ARE:

  • 5 to 8 years of professional experience in advertising or journalism environment 

  • Proven ability to generate creative ideas and campaign concepts.

  • Proficiency in content creation, web writing and storytelling.

  • Experience in developing content strategies and conducting research.

  • Strong proofreading skills and keen attention to detail.

  • Excellent written and verbal communication skills.

  • 3–4 years of experience in content creation, ideally within a marketing or advertising agency.

  • Bachelor's degree in Journalism, Communications, or a related field.

WHERE YOU'LL GO:

Dispatcher to captain, ramp agent to data analyst, brand executive to CEO - these are some Dare To Dream stories of our Allstars.

We believe in nurturing creative growth. From this role, you'll have the opportunity to expand your creative influence across campaigns and projects, elevating not just design but also brand storytelling. You'll be part of a collaborative, forward-thinking team that dares to push boundaries and celebrates bold ideas.

WHAT YOU'LL ENJOY:

  • Physical Wellbeing: Key medical and insurance benefits, maternity expenses, flexible work arrangement, and health and fitness amenities.

  • Emotional Wellbeing: Paid time off, wellness programmes, and childcare amenities. 

  • Financial Wellbeing: Resources relating to financial, personal skills and career growth programmes.

  • Allstars Specials: Free flights, unlimited discounted flights, and exclusive discounts with partners. 

  • A unique Allstar culture like no other

OUR HIRING PROCESS:

  • Application received

  • Candidate screening

  • Interview(s) and assessment(s)

  • Background check and/or other assessments

  • Offer and negotiation

GET TO KNOW AIRASIA:

AirAsia has been the World's Best Low-Cost Airline for 14 consecutive years with over 800 million guests flown. We continue to champion dreams, serve the underserved and connect the world and Asean like no other so Now Everyone Can Fly.

GET TO KNOW US:

Our story begins in 2001 with a dream, two planes and a 40 million ringgit debt. You'll know us as the 'Now Everyone Can Fly' airline (if you don't, we're definitely older than you).

Today, we're more than just an airline. We're Capital A - a world-class brand that wears many hats. Our mission is to connect people and transform lives in Asean.

Above all, we're Allstars. We believe in the unbelievable and we dare to dream. We also believe in celebrating all individuals. So no matter your culture and background or if you prefer aisle seat to window seat, we're excited to have you onboard. 

Search Firm Representatives - We do not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any of our employees without a valid written search agreement in place will be deemed as our sole property. No fee will be paid when a candidate is hired by us as a result of an agency referral when there is no pre-existing agreement in place.