Assistant Brand Manager

1 day ago

Kuala Lumpur, Kuala Lumpur, Malaysia EPS Consultants Full time 60,000 - 120,000 per year

Client Industry: Asia's leading retail and e-commerce network in activewear and lifestyle

Location: Plaza Zurich-Bukit Damansara

Key Responsibilities:

Commercial:

  • Liaise with brand principals and suppliers
  • Assist in planning, coordinating and executing all trade shows.
  • Collaborates with sales team for specific strategies for clients.
  • Responsible to work out annual/quarter/month brand planning with other key departments and making sure day-to-day job tasks are executed and working towards the brand plan
  • Monitor market trends, research consumer markets and identifying potential areas in which to invest, based upon consumer needs and spending habits
  • Assist with the analysis of various research data in order to make certain key projections and decisions related to the brand and drive sales growth
  • Propose actions to recover risk and maximize opportunities with other departments at category and line level

Marketing:

  • Responsible on brand strategies, includes the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
  • Assist in coordinating cross-functional activities related to consumer and marketing programs (including brand strategic planning, market positioning) and planning processes, manage timelines, and ensure timely completion of all deliverables
  • Creating and managing promotional collateral to establish and maintain product branding
  • Oversee the production of magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with designers, copywriters, media buyers and printers

Merchandising:

  • Assist in coordinating cross-functional activities related to consumer and marketing programs (including product segmentation, pricing, promotion) and planning processes, manage timelines, and ensure timely completion of all deliverables
  • Monitor sell-out dates against all products
  • Manage the range plan in season reflecting any changes based on current trade
  • Review the previous season and capture lessons learned for future improvement
  • Assist in developing the quarterly plan at category/season level that reflects the best possible mix of products to deliver the KPI's
  • Assist with product development, pricing, and new product launches as well as developing new business opportunities
  • Handle supply/production problems as and when they arise

Requirements

  • Candidate must possess at least a Diploma in Marketing or equivalent
  • At least 3 years working experience in related field
  • Strong written and spoken English and Bahasa Malaysia
  • Willing to work in Damansara Heights

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