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Digital Commerce Manager
2 weeks ago
Company Description
Kao Malaysia Sdn. Bhd., established in 1973, is an overseas subsidiary of Kao Corporation Japan. We strive to enrich lives globally and contribute to sustainability through valuable products and brands created from the consumer's perspective. In Malaysia, Kao's well-known brands like Attack, Biore, Curel, Liese, Magiclean, Men's Biore, and others contribute to the health, beauty, hygiene, and living care of the community. Our mission is to create a Kirei life for all by providing care and enrichment for people and the planet. Kao Malaysia operates three regional sales offices in Peninsular Malaysia and works with appointed distributors to serve East Malaysia and Brunei.
Key Responsibilities
- Develop and execute Kao Malaysia's digital commerce strategy to achieve business growth objectives, ensuring alignment with brand, marketing, and sales plans across all e-commerce platforms (Shopee, Lazada, TikTok, and others).
- Lead the end-to-end management of Kao's online stores and campaigns, including product assortment, pricing, promotions, media planning, and execution to maximize sales performance and visibility.
- Strengthen partnerships with key e-commerce platforms and digital agencies through joint business planning, campaign co-creation, and performance review to drive continuous improvement and category growth.
- Oversee digital performance analytics and reporting, translating insights into actionable strategies to enhance conversion, traffic, and return on investment (ROI).
- Collaborate closely with Category Managers, Trade Marketing, and the Digital Creative Unit to ensure cohesive brand storytelling, content quality, and consumer experience across digital touchpoints.
- Manage A&P budgeting and P&L accountability for the digital commerce portfolio, ensuring cost efficiency and profitability targets are met.
- Drive capability development and leadership within the digital commerce and creative teams, fostering a culture of innovation, collaboration, and data-driven decision-making.
- Champion Kao's Kirei Lifestyle philosophy and K27 vision, embedding sustainability, consumer care, and corporate values into all digital initiatives.
Qualifications
- Strong Business Negotiation and communication skills
- Excellent Analytical Skills and Customer Service abilities
- Experience with e-commerce platforms and digital marketing strategies
- Bachelor's degree in Business, Marketing, or a related field
- Proven track record of achieving sales targets
- Experience in the FMCG goods industry is a plus
