Marketing Manager

3 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Imperium International College Full time 90,000 - 120,000 per year

The Marketing Manager is responsible for leading the overall marketing strategy and execution for the organization. This role involves developing and implementing marketing plans, managing brand positioning, overseeing digital and traditional marketing campaigns, and driving business growth.

  • Provide strategic leadership for the marketing department, ensuring alignment with the institution's overall vision and goals.
  • Oversee all education marketing functions, guiding teams to drive student enrollment, brand growth, and institutional success.
  • Develop high-level marketing strategies that enhance the institutions' positioning in the education market and drive student engagement.
  • Establish key relationships with schools, universities, educational organizations, and industry partners to expand market reach and influence.
  • Lead the execution of major marketing initiatives, including student recruitment campaigns, digital marketing efforts, and community outreach programs.
  • Set performance benchmarks and evaluate the effectiveness of education marketing efforts, ensuring alignment with student recruitment, enrollment and retention goals.
  • Act as the key decision-maker for budget allocations and resource distribution within the marketing function, ensuring cost-effective and impactful strategies.
  • Represent the institution in education fairs, conferences, and strategic networking opportunities to strengthen brand presence.
  • Ensure the marketing strategy remains adaptive to evolving trends in the education sector, including digital learning advancements and student behavior insights.
  • Provide thought leadership on education branding, student engagement, and competitive positioning in the academic landscape.

Job Requirements:

  • Candidate must possess at least a Bachelor's degree, in Marketing field.
  • At least 5 years' experience preferably in Education
  • Possess strong strategic planning skills, a deep understanding of market trends and consumer behavior.
  • Expertise in brand management and digital marketing, exceptional leadership and team management abilities.
  • Proficiency in data-driven decision-making to drive business growth.

Job Type: Full-time

Benefits:

  • Cell phone reimbursement
  • Flexible schedule
  • Health insurance
  • Opportunities for promotion
  • Professional development

Work Location: In person

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