Senior Marketing Executive

About Valiram

Valiram was established in 1935 in Kuala Lumpur, Malaysia, originally specializing in the textile trade. Today, Valiram is Southeast Asia's leading luxury goods and 360° retail specialist with presence in Malaysia, Singapore, Indonesia, Australia, Thailand, Hong Kong, Macau, Vietnam and the Philippines.

Operating more than 500 stores, a number which continues to grow, the group represents in excess of 200 brands across various categories, from fashion and accessories, timepieces and jewelry, perfume and cosmetics to confectionery and dining concepts.

Learn more about us at

Valiram Brands:

• Beauty (Victoria's Secret, Bath & Body Works, Rituals, Molton Brown)
• Fashion (Michael Kors, Steve Madden, Tory Burch, Chloe, MLB Korea, Giuseppe Zanotti, Charles & Keith, Pedro etc)
• Accessories (Swarovski, Mont Blanc)
• Travel Retail (Hermes, Bvlgari, The Flying Emporium, Coach, Polo Ralph Lauren, Lacoste, Beaute Love, Ion Gizmos, Candy Party, Wear + When, Tumi)
• F&B (Bacha Coffee, Quivo, Godiva, TWG Tea, Laderach, Candy Party)
• Watches (Swiss Watch Gallery, Tudor, Rolex, Cartier, Tissot, Zenith, Bell & Ross, Breitling, Blancpain, Omega)

POSITION SUMMARY

The Marketing Executive plays a pivotal role in driving brand visibility and luxury customer engagementfor Valiram's portfolio of international brands. This role focuses on the end-to-end execution of multi-channel marketing campaigns, promotional events, and strategic PR initiatives designed to create compelling, world-class retail experiences and meet key business KPIs in a fast-paced, high-end retail environment.

KEY AREAS OF RESPONSIBILITIES

BRAND MARKETING

• Protect the brand equity by ensuring highest standards of execution.

• Maintain thorough understanding of brand, competitors, customers and brand DNA.

• Identify opportunities and propose marketing activations to Marketing Managers across all stores/restaurants through competitor and customer insights to implement and scale differentiated marketing campaigns.

• Follow-up on activations of monthly marketing plan - Prioritize key campaigns/ promotions and ensure it is communicated in a timely manner.

• Collate every country's campaigns/ marketing initiative executed to ensure report is timely submitted.

• Monitor and analyze market trends, developing learnings of key target markets and providing feedback to build strategy on how we engage with customers.

• Localization – leading the thinking on what works and what doesn't work in respective markets.

• Maximize collaboration, efficiency and creativity by building and maintaining consistent brand identity across marketing and public relations channels.

CRM

• Strengthen Customer Journey Experience - support in developing robust CRM loyalty strategy – Welcome pack, loyalty program, birthday, re-targeting, etc.

• Drive strong recruitment with the right marketing activations & services – driven proposition – partner CEM on curating and advising the automations journeys.

• Using your knowledge of different customer segments to develop personalized content that communicates brand's storytelling.

• Keep up to date with new initiatives in the communications sphere and implement where appropriate.

RETAIL & OMNICHANNEL EXCELLENCE

• Partner Principal, CEM, Merchandising & Planning, Creative & VM, and Retail to design and articulate the ultimate seamless customer experience journey with an omnichannel approach, from prospecting to evaluation to conversion.

• Collect & analyze actionable client insights toward recruitment, retention goals, and to drive bra and fine fragrance business.

• Partner E-comm and Merchandising & Planning team to plan and drive differentiated e-business initiatives (campaigns & product mix) to nurtures e-business and digital channels to gain fair share.

• Partner with Digital team to ensure comprehensive digital media plan for all priority campaigns and promotion across all countries – Digital ads, Social media, etc.

REPORTING AND ANALYSIS

• Prepare marketing reports for management analysis.

• Ensure timely submission of all marketing reports including post-event reports.

• Review and research marketing campaigns of competitor brands.

• Assist in tracking marketing performance, gather consumer insights, and evaluate program effectiveness.

• Assist in delivering post program and promotion analysis and key best practises to Management.

• To provide administrative support e.g. preparation of PO, vouchers and other relevant reports.

• Updating and maintaining the marketing department's documentation and databases.

KEY REQUIREMENTS

• Minimum a Degree in Business, Marketing, Communications or a related discipline.

• Minimum 1-3-years' experience in luxury goods, F&B, beauty or a comparable retail environment and experience with CRM/client insight and omnichannel marketing.

•Good interpersonal skills.

• Pleasant Personality.

• Excellent communicator.

• Proficient in Microsoft Office Skills.

• Result and detail oriented and organized.

• Teamwork and people leadership and stakeholder management.

• Demonstrate resilience, agility, innovation, manage complexities and navigate ambiguities.

• A motivating can-do attitude and possess a hands-on attitude.

• Fluent English and both in written and spoken. Knowledge of other language is added advantage.