Assistant Manager, Marketing

3 days ago

Tun Razak Exchange Kuala Lumpur, Malaysia Wing Heng Technology Full time 60,000 - 120,000 per year

Overview

We are seeking a dynamic and strategic Assistant Manager in Marketing & Communications to strengthen our brand presence across Chinese and international markets, with a focus on taxation, payroll, accounting, e-invoicing, and corporate services. This role combines strategic marketing planning with hands-on digital execution to drive brand awareness, client engagement, and business growth.

You will lead integrated campaigns, content creation, and digital marketing across platforms such as WeChat, XiaoHongShu, and Douyin, crafting stories that connect with target audiences. The ideal candidate blends strategic insight with creative agility, turning complex professional topics into clear, compelling narratives that build trust and reinforce our position as a leading service provider.

Key Responsibilities

  1. Marketing Strategy & Brand Development

  2. Plan and execute integrated marketing and communication strategies aligned with business objectives.

  3. Strengthen brand positioning through consistent messaging and creative storytelling across all channels.
  4. Support product launches, campaigns, and events with targeted marketing plans and localized content.
  5. Coordinate with internal teams (Sales, Design, Product) to ensure cohesive brand delivery.

  6. Manage marketing budgets, timelines, and vendor relationships to ensure effective execution and ROI.

  7. Digital & Social Media (China-Market Focus)

  8. Develop and manage the company's presence on Chinese digital platforms.

  9. Create, localize, and publish Mandarin content — articles, short videos, infographics, and live sessions — tailored to platform audiences.
  10. Build community engagement by monitoring channels, responding to users, and fostering brand advocacy.

  11. Track analytics, engagement, and conversion data to optimize campaigns and report key insights.

  12. Communications & Brand Messaging

  13. Refine and maintain the company's visual identity (VI) to ensure consistency across all channels and materials.

  14. Craft and localize clear, engaging content that strengthens brand voice and storytelling.
  15. Align messaging and visuals across digital, marketing, and corporate communications.

  16. Support executive and campaign communications to enhance brand visibility and credibility.

  17. Content & Campaign Management

  18. Lead end-to-end content planning, production, and scheduling across digital channels and websites.

  19. Ensure all creative outputs reflect brand tone, accuracy, and quality.
  20. Manage updates to the company website and digital assets.
  21. Partner with internal/external creative teams for video, design, and advertising production.

Qualifications & Skills

  • Bachelor's Degree in Marketing, Communications, Business, or related field.
  • Minimum 6 years of experience in marketing, communications, or digital media (preferably in taxation, payroll, accounting, e-invoicing, or corporate services).
  • Fluent in Mandarin (written & spoken) and proficient in English; skilled at creating native-level Chinese content.
  • Strong grasp of Chinese digital ecosystems — including WeChat Official Accounts, XHS, and DouYin.
  • Excellent writing, storytelling, and content-localization skills.
  • Solid project management and coordination abilities across multiple stakeholders.
  • Proficient in MS Office and familiar with marketing tools (e.g., Canva, CapCut, Photoshop, analytics dashboards).
  • Experience in brand communications or corporate marketing beyond social media. (good to have)

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