Content Specialist

8 hours ago

Kuala Lumpur, Kuala Lumpur, Malaysia Vision Venture Malaysia Sdn Bhd Full time 60,000 - 120,000 per year

About the Role

We're looking for a Senior Content Specialist to lead creative direction and execution for SKINTIFIC and GLAD2GLOW, two of the fastest-growing beauty brands in the region. This role requires a strong mix of creativity, strategic thinking, and hands-on execution to craft content that resonates with audiences, drives engagement, and elevates brand presence across social platforms.

You'll play a key role in conceptualizing, producing, and optimizing content that performs — and guide junior team members to maintain excellence in storytelling and brand alignment.


Key Responsibilities

1. Content Judgement & Proposal

  • Independently ideate and evaluate content that effectively highlights product positioning and unique selling points.
  • Propose innovative hooks, high-impression, and "S-level" content aligned with brand strategy to drive engagement.

2. Execution Ability

  • Translate creative concepts into compelling visuals and videos.
  • Demonstrate proficiency in filming, editing, and end-to-end content production.

3. Trend Integration & Insights

  • Stay ahead of platform trends, cultural moments, and viral content formats.
  • Integrate insights into creative strategies that boost virality and brand engagement.

4. Data Review & Optimization

  • Analyze content performance metrics and identify areas for improvement.
  • Develop actionable strategies to enhance reach, engagement, and conversion.

5. Task & Team Management

  • Oversee content execution for assigned brand accounts, ensuring high quality and timeliness.
  • Collaborate closely with cross-functional teams to deliver impactful campaigns.

6. Problem Solving

  • Identify and address content or account challenges with practical, data-backed solutions.

7. Mentorship

  • Guide and coach junior content specialists to improve their creative and strategic capabilities.

8. Ad-hoc Projects

  • Support other initiatives and projects aligned with evolving business needs.
Requirements
  • Minimum 3–5 years of experience in content creation, social media strategy, or creative direction (beauty, skincare, or lifestyle industry preferred).
  • Strong understanding of social media trends, platform algorithms, and audience behavior.
  • Skilled in video production tools (e.g., CapCut, Adobe Premiere, After Effects) and familiar with TikTok/Instagram content style.
  • Excellent storytelling, copywriting, and visual communication skills.
  • Proven track record in creating high-performing, viral content.
  • Leadership and mentoring experience are strong advantages.

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