Specialist, Merchant Campaigns and Self Service

Company Description
About Grab and Our Workplace
Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Job Description
Get to Know the Team
The Campaign Management team helps ensure our campaigns launch smoothly as we continue to empower and help merchants grow in the platform through promotions and ads tools. As the Campaign Management team, we define and improve campaign acquisition processes from the SME segment to Enterprise segment on top of driving scaled campaign acquisitions through multiple campaign strategies.

Get to Know the Role
You will be based onsite and reporting to our Assistant Manager, MEX Onboarding and Campaign Management. As a Merchant Campaigns and Self Service Specialist, you will look into campaign acquisition trends, identify gaps in processes and improve it using AI or automation tools.

The Critical Tasks You Will Perform
Campaign Management

• Help with campaign acquisitions strategies, from conceptualization to launch and post-campaign analysis.
• Monitor campaign performance, opt-ins, analyze data, and provide regular reports on important metrics.
• Define and maintain SOPs for AM workflows and lead AM/sales enablement such as campaign processes training, guides and templates.
• Map workflows end-to-end, remove bottlenecks, and reduce cycle time and errors through automation opportunities and AI.
• Collaborate and manage relationships with different team members, regionally and locally such as marketing, commercial teams, product development and project managers.

Self Service

• Support the go-to-market and adoption plan for self-serve promotions/ads tools across Malaysia; define target segments, use cases, and success metrics.
• Work with Regional Self Serve Country Development team on enablement such as build guides, FAQs, training for the merchant-facing teams.
• Partner with Commercial Onboarding and Regional Self Serve Country Development to improve promotion and ads education strategies for Malaysia
• Run pilots and phased rollouts; capture feedback, prioritize enhancements, and represent Malaysia to regional product/marketing.
• Collaborate and manage relationships with different team members, regionally and locally such as marketing, commercial teams, product development and project managers.

Qualifications
What Essential Skills You Will Need

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 3 or more years of experience in campaign management, digital marketing, or a similar role.
• Demonstrated excellence in project management, coordinating different teams through projects to achieve high quality results on time.
• Proficient in campaign tracking and performance analysis to interpret data, identify trends, and improvement areas.
• Experience in relationship management between different teams.
• Focus on data accuracy and comprehensive reporting, using AI tools or automation for constant improvements.
• Familiarity with data visualization tools (e.g., Power BI) and SQL knowledge.

Additional Information
Life at Grab
We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For At Grab
We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.