Senior Executive, Card Usage

2 days ago

Bangsar South Kuala Lumpur, Malaysia AEON Credit Service (M) Bhd Full time 120,000 - 240,000 per year

About the role

Reporting to the Head of Card Usage & Portfolio, this full-time Senior Executive, Card Usage & Portfolio role is an exciting opportunity to join the dynamic team at AEON Credit Service (M) Bhd in Bangsar South, Kuala Lumpur. In this position, you will play a key part in driving the strategic direction and growth of the company's credit card portfolio.

What you'll be doing

Attrition

  • Analyse customer behaviour and attrition trends within the credit card portfolio to identify risk factors and opportunities for improvement.
  • Develop and implement strategies aimed at reducing attrition.
  • Collaborate with RU teams to design retention campaigns and initiatives tailored to at-risk customers.
  • Monitor key performance indicators (KPIs) related to customer retention and attrition, providing regular reports to management.
  • Conduct customer feedback surveys and analyze results to inform retention strategies and identify areas for enhancement.
  • Stay updated on industry trends and competitor practices to develop best-in-class retention strategies.
  • To assist in improving the accuracy of Churn Predictive Model, as well as incorporating the model into campaign to mitigate attrition.

Portfolio

  • To analyse demographic profiles of cardholders and turn it into insights for the growth of Credit Card Department.
  • To analyse and design campaigns for RFM Model to increase specific/overall Credit Card Sales.

What we're looking for

  • Minimum 3 years' experience in product management, portfolio management or card operations in the financial services industry
  • Strong analytical and problem-solving skills with the ability to derive insights from data
  • Excellent communication and stakeholder management skills to collaborate effectively with cross-functional teams
  • Proactive and creative mindset to identify and implement innovative solutions
  • Tertiary qualification in Business, Finance, Marketing or a related field
  • Proficient in MS Office applications, particularly Excel and PowerPoint

Apply now to become our next Senior Executive, Card Usage & Portfolio

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