Senior Regional Marketing Executive

10 hours ago

Kuala Lumpur, Kuala Lumpur, Malaysia Hytech Full time 90,000 - 120,000 per year

About the Role

We are seeking a highly motivated and results-driven Senior Regional Marketing Executive to join our team in Malaysia. In this role, you will be responsible for leading go-to-market (GTM) marketing activities for a key client in the financial industry, with a focus on both their B2C (Retail) and B2B (Partnerships) segments in a key regional market. You will play a crucial role in building the brand and driving growth across the region by executing impactful marketing strategies tailored to the local market.

Key Responsibilities

  • Go-to-Market Strategy: Develop and execute comprehensive GTM marketing plans for new product launches, promotions, and brand initiatives within the B2C and B2B sectors of the financial industry.
  • Campaign Management: Lead the planning, execution, and monitoring of marketing campaigns across digital, social, and offline channels to drive customer acquisition and engagement for the client.
  • Content & Asset Development: Create compelling marketing content and assets, including website copy, social media posts, email newsletters, and press releases, that resonate with the client's target audiences in Malaysia.
  • Partnership Marketing: Collaborate with the Partnerships team to develop and implement co-marketing initiatives and promotional campaigns that support business development goals.
  • Data Analysis & Reporting: Track and analyze the performance of all marketing activities, providing clear insights and recommendations to optimize future campaigns and improve ROI.
  • Event Coordination: Plan and execute regional events, webinars, and promotional activities to increase brand visibility and generate leads.
  • Brand & Compliance: Ensure all marketing materials and campaigns align with the client's brand guidelines and are compliant with local financial regulations, maintaining brand integrity and consistency.

Qualifications

  • Bachelor's degree in Marketing, Communications, or a related field.
  • A minimum of 3-5 years of experience in a marketing role, preferably within the financial services or technology industry.
  • Proven experience in developing and executing go-to-market strategies for both B2C and B2B segments.
  • Strong command of both English and Mandarin, with excellent written and verbal communication skills.
  • In-depth knowledge of digital marketing tools and platforms, including social media, email marketing, and analytics.
  • Exceptional organizational skills and the ability to manage multiple projects simultaneously in a fast-paced environment.
  • A proactive, results-oriented mindset and the ability to work effectively both independently and as part of a team.

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