Senior Marketing Specialist

8 hours ago

Greater Kuala Lumpur, Malaysia 51Talk Full time 60,000 - 120,000 per year

As a
Senior Marketing Specialist (KOL) at 51Talk
, you will play a key role in strengthening the brand's presence across digital and offline platforms. You'll be responsible for leading multi-channel branding campaigns, engaging collaborations with Key Opinion Leaders (KOLs), and brand-led events and activations. Your goal is to elevate brand awareness and engagement through storytelling, strategic partnerships, and memorable experiences.

Key Responsibilities

  • Plan and execute integrated brand campaigns across digital and offline channels, ensuring a consistent tone and visual identity.
  • Lead KOL and influencer collaborations to co-create engaging and relatable brand content.
  • Develop and execute brand events (online and offline), activations, and experiences that connect emotionally with target audiences.
  • Partner with internal teams and external vendors to deliver high-impact brand initiatives, from concept to execution.
  • Analyze market trends, audience insights, and competitive activity to identify new opportunities for brand visibility and differentiation.
  • Oversee the production of compelling brand narratives, visual assets, and promotional materials.
  • Measure campaign and event effectiveness through clear KPIs and ROI tracking, and provide actionable insights for continuous improvement.
  • Manage budgets and resources efficiently to maximize brand impact across all initiatives.

Requirements

  • 3–5 years of experience in brand management, influencer/KOL partnerships, campaign execution, or event planning.
  • Proficiency in Mandarin and English, with strong written and verbal communication skills in both languages. We are seeking candidates proficient in Mandarin to effectively communicate with Mandarin-speaking clients.
  • Strong grasp of digital and social trends, ideally with exposure to family-oriented or education sectors.
  • Experience in organizing and executing events or brand activations, from planning to post-event reporting.
  • Creative mindset with strong strategic thinking and storytelling abilities.
  • Excellent project management and cross-functional collaboration skills.

About Us

Founded in 2011, 51Talk is a global leader in online English education. As a publicly listed multinational company, we specialize in delivering personalized 1-on-1 English lessons to students around the world. Our mission is to empower learners through high-quality, accessible education, helping them unlock their full potential and achieve their goals. At 51Talk, we are passionate about making a lasting impact through excellence in teaching and innovation in learning.

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