PSR Business Development Manager

3 days ago

Sarawak, Malaysia Royal Canin Full time 60,000 - 120,000 per year

Job Purpose/Overview:

  • Drive Health through Nutrition mission and transfer Royal Canin Nutrition Knowledge to distributor and customer.
  • Develop collaborative relationships with customers through identifying joint business opportunities via increased product distribution, stock weight and merchandising excellence.
  • Manage sales operation (sell-in and sellout) and develop business plan to accelerate sales growth and deliver KPI which contributes to overall growth of the company.

Key Responsibilities:

Sales Planning & Strategy

  • Drive customer in-store fundamentals with excellence focusing on assortment, promotion, planogram and visibility to drive sellout.
  • Execute trade activation plans with excellence with distributor and customer.
  • Plans and execute product listing and distribution expansion for new and existing customers to improve assortment and active customer based.
  • Conduct thorough evaluation of key initiatives and "big bet" activities to assess their effectiveness and identify areas for improvement.
  • Develop and follow through on periodic customer coverage plan and distributor visit.
  • Build and sustain good customer relationships to gain support, loyalty, and advocacy.
  • Deliver education/ value-added services to customers with the aim to improve the wellbeing of pets via Royal Canin Health Through Nutrition ambitions.

Customer & Distributor Development

  • Conduct regular business reviews with customers and distributor assessing risks and opportunities with data and sales analysis.
  • Collaborate with distributor on sell-in planning, demand forecasting, order fulfillment, and inventory management to ensure optimal stock levels following aligned KPI.
  • Work closely with distributor to improve logistics and delivery performance, to ensure high customer service level with minimal later deliveries and dropped orders.
  • Achieve and exceed KPIs through consistent delivery including Net Sales Value, Active customer, Product distribution, Inventory management and Service level.

Job Specifications/Qualifications:

  • Graduate of a bachelor's degree in any relevant field.
  • Minimum 5 years' experience in sales, preferably in FMCG.
  • Strong background in managing retail channel. Experience managing distributor will be added value.
  • Excellent oral and written communication in English. Fluent in local dialect would be added value.
  • Excellent communication skills with good verbal and written language.
  • Computer literate, proficient in Microsoft Excel.
  • Able to establish good relationships across all levels including externally with both distributor and customers.
  • Strong commercial acumen with good negotiation skills.
  • Experience in pet food industry, specialized channel & vets has added value.
  • Excellent understanding of product knowledge, background in nutrition and/or veterinary medicine is an added value.
  • Possess valid driver's license and willing to travel within Sarawak, Sabah and Brunei.

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