Senior Marketing Executive
3 days ago
Position Summary
The Marketing Executive will take responsibility for a program of marketing activities designed to increase market penetration and open up new channels and markets for our extensive portfolio of products. This is a 'hands-on' role with responsibility for driving the marketing function of the business.
Functional Role
- Working with cross-functional departments to develop/improve and implement engaging marketing collaterals.
- Monitor and analyze competitors, maintaining up-to-date market intelligence, manage and develop end to end marketing strategies to attract new customers and customer retention.
- Manage customer database and develop and implement regular direct marketing activities.
- Take responsibility and tracking for all marketing collaterals including product brochures and technical literature, product presentations, product training guides, product datasheets etc.
- Responsible for development and maintenance of digital marketing channels to increase website traffic.
- Assist in the execution of daily marketing activities and operations support.
- Organize events such as seminars, trade events, training workshops etc.
- Uploading marketing material and product datasheets to online databases.
- Develop company presentations template and implement version control to ensure only approved information is used by sales and technical teams.
- Work with the Sales to maintain up-to-date library of project references. Develop of case studies for sales and marketing purposes.
- Responsible for managing periodic budgets and reporting requirements relevant to Marketing, aligning with Finance and Sales divisions for organization-wide reporting templates.
- Complete any additional duties as requested by the Head of Marketing or Management.
Skills and Attributes Required:
Academic Qualifications
- Bachelor Degree in Marketing, Business Management, Mass Communication or related field.
Professional Experience
- At least 3-5 years of related marketing communication experience with added advantage from Construction Industry
Skills, Knowledge & Competencies:
- Knowledge of strategic marketing
- Knowledge of Adobe InDesign, Google AdWords, Web content management system
- Good communication and problem-solving skills
Interested candidates should hold a valid work permit/visa and are invited to email their detailed CV stating current and expected salaries to: or directly message myself.
Kindly note that only shortlisted candidates will be notified.
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