Creative Design Lead

(Reports to Marketing Director)

About Batik Boutique

Batik Boutique is a purpose-driven fashion and lifestyle brand that empowers artisans and communities through sustainable design and ethical production. As we expand locally and globally, we are seeking a Creative Design Lead to elevate our visual storytelling, support campaign execution, and ensure brand consistency across all platforms.

Role Overview

The Creative Design Lead
is responsible for executing high-quality visual content across Batik Boutique's brand and marketing efforts. This role works closely with the Marketing Director to bring creative strategies to life — leading the production of graphic, digital, and product-related assets that align with the brand's identity and goals. The role requires a detail-oriented, creative problem-solver with a strong design portfolio and the ability to manage multiple projects across channels.

What You'll do:

Creative Execution & Brand Design

• Translate brand guidelines and campaign direction into compelling visual assets for digital, print, product, and packaging.
• Create on-brand designs for social media, email marketing (EDMs), website banners, print materials, lookbooks, catalogues, and in-store visuals.
• Contribute to seasonal and product campaign execution, ensuring high visual impact across all platforms.

Marketing Support & Collaboration

• Work closely with the Marketing Director to develop and execute marketing campaigns with strong design alignment and creative appeal.
• Collaborate with internal teams (content, product, sales, retail) to deliver cohesive visuals that support both B2C and B2B goals.
• Assist in planning content calendars and ensuring visual consistency across Meta, Google, TikTok, Instagram, LinkedIn, email, and website.

Product & Packaging Design

• Support the creation of product-related designs, including apparel prints, textile layouts, and packaging concepts.
• Liaise with artisans and production teams to ensure the execution of design ideas in alignment with brand standards.
• Work with vendors and suppliers to deliver accurate production files for printing, packaging, and promotional materials.

Team Contribution & Visual Quality

• Maintain the highest standards of design quality, brand consistency, and visual storytelling.
• Mentor junior designers or interns (if applicable), supporting skill development and alignment with design direction.
• Organize and manage creative assets, templates, and design files to ensure efficient workflow and access across teams.

What We're Looking For:

• 7–10 years of experience in graphic and brand design, ideally within fashion, lifestyle, or retail sectors.
• Strong portfolio showcasing leadership in branding, campaign development, product design, graphic design, and social media.
• Proven ability to lead creative teams and deliver both brand storytelling and commercial results.
• Excellent planning, organization, and execution capabilities.
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign), Canva, and familiarity with marketing tools (Meta Ads Manager, Google Ads, Klaviyo/Omnisend, Shopify).
• Strategic thinker with an eye for design trends, market behavior, and customer engagement.
• Exceptional communication skills and ability to collaborate across departments and with external partners.
• Passion for social impact, sustainability, and growing ethical fashion brands.

What You Can Expect from Us

• A purposeful and inclusive team environment
• Opportunities for professional growth and leadership
• Impactful work that empowers artisans and communities
• Monthly medical reimbursements and training support
• Employer statutory contributions
• Annual leave & public holidays as per company policy