Marketing Lead

2 days ago

Shah Alam, Selangor, Malaysia iMotorbike Full time 42,000 - 84,000 per year

Job Summary

As a Marketing Lead, you will be responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, customer engagement, and sales performance. You will lead a dynamic team, oversee multi-channel marketing campaigns, and ensure alignment with iMotorbike's business objectives. The ideal candidate is data-driven, creative, and experienced in digital marketing, brand management, and customer acquisition strategies.

Key ResponsibilitiesStrategic Marketing & Brand Management

  • Develop and implement integrated marketing strategies to drive brand awareness and market growth.
  • Define and oversee brand positioning, messaging, and storytelling.
  • Monitor market trends and competitor activities to identify opportunities for differentiation.
  • Ensure consistency in branding across all communication channels.

Digital Marketing & Customer Acquisition

  • Lead digital marketing initiatives, including SEO, SEM, social media, email marketing, and paid advertising.
  • Optimize user acquisition strategies through performance marketing and data-driven decision-making.
  • Collaborate with the content and design teams to create compelling marketing materials.
  • Oversee website traffic, analytics, and conversion optimization strategies.

Campaign Management & Public Relations

  • Plan and execute marketing campaigns, product launches, and promotional activities.
  • Develop partnerships with influencers, media outlets, and industry stakeholders to enhance brand exposure.
  • Oversee public relations efforts and reputation management.

Customer Engagement & Community Building

  • Develop strategies to enhance customer retention and loyalty.
  • Engage with the motorcycle community through events, sponsorships, and experiential marketing.
  • Utilize CRM and data analytics to personalize marketing efforts.

Team Leadership & Budget Management

  • Manage and mentor the marketing team, ensuring high performance and collaboration.
  • Set key performance indicators (KPIs) and measure campaign effectiveness.
  • Develop and manage the marketing budget, ensuring cost-effective allocation of resources.

Requirements & Qualifications

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 5+ years of experience in marketing, with at least 2 years in a managerial role.
  • Strong knowledge of digital marketing, analytics, and customer acquisition strategies.
  • Experience in social media marketing, content creation, and brand management.
  • Ability to analyze data and translate insights into actionable strategies.
  • Excellent leadership, communication, and project management skills.
  • Experience in the automotive or e-commerce industry is a plus.

Why Join Us?

  • Be part of a fast-growing and innovative platform in the motorbike industry.
  • Lead exciting marketing campaigns with a real impact.
  • Work in a dynamic and collaborative environment.
  • Opportunities for career growth and professional development.

Job Type: Full-time

Pay: RM7, RM8,500.00 per month

Benefits:

  • Health insurance
  • Opportunities for promotion
  • Professional development

Work Location: In person

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