Visual merchandiser

Role Overview

The Retail Visual Merchandiser (VM) is responsible for ensuring consistent, impactful, and brand-aligned visual presentation across all sports brands under the company's portfolio — including categories such as badminton, pickleball, football, and other sporting goods.

This role blends creative design with commercial understanding to present products in a way that enhances brand image, improves customer experience, and drives sales. As the position oversees multiple brands and locations, the VM will coordinate remotely with on-ground store staff to monitor, guide, and improve display execution across all outlets.

Key Responsibilities

1. Visual Merchandising Planning & Execution

• Develop and implement visual merchandising guidelines, planograms, and display concepts for each sports brand and category.
• Ensure consistent brand identity across all retail formats — standalone stores, shop-in-shops, and consignment counters.
• Plan and brief store teams on display setup for new campaigns, product launches, and seasonal themes.
• Support festive, clearance, and sports-season campaigns (e.g. World Cup, major tournaments) with engaging visual displays.

2. Display Audit & Standard Maintenance (Remote)

• Conduct regular visual audits through coordination with on-ground staff — review store photos and videos to evaluate compliance with VM standards.
• Identify display gaps or improvement areas and provide clear visual feedback or layout guidance.
• Follow up with stores to ensure corrective actions are implemented.
• Maintain an organized photo archive of store displays for documentation, tracking, and reporting.

3. Coordination with Internal Teams & Vendors

• Collaborate with Retail Operations, Marketing, Merchandising, and Warehouse teams to align displays with campaigns, product focus, and inventory availability.
• Coordinate with external vendors for the production and distribution of VM materials, fixtures, and props.
• Ensure in-store communication materials (posters, shelf talkers, banners, etc.) are visually consistent with brand and campaign direction.

4. Merchandise Presentation & Sell-through Support

• Analyze sales performance and adjust display focus to highlight best-sellers or underperforming items.
• Plan product zoning and presentation to enhance product visibility and category flow (e.g. footwear wall, apparel display, racket zone).
• Support new store openings, expansions, and renovations by providing display layout plans and VM setup guidance.

5. Training & VM Communication

• Develop and share clear VM guidelines, setup references, and photo samples with store teams.
• Conduct remote coaching and virtual training sessions for store staff to maintain brand-standard visual execution.
• Provide continuous guidance and communication to ensure all stores deliver consistent customer experiences.

Requirements

• Diploma or Degree in Visual Merchandising, Design, Marketing, or a related field.
• 2–4 years of experience in retail visual merchandising, preferably in sports, fashion, or footwear industries.
• Strong creative sense with good eye for layout, product balance, color coordination, and traffic flow.
• Excellent coordination and communication skills — able to manage multiple brands and liaise remotely with store teams.
• Organized and detail-oriented, with ability to interpret photos/videos into actionable feedback.
• Proficient in Microsoft Office; basic skills in design software (e.g. Adobe Illustrator, Photoshop, or SketchUp) are a plus.

Nice to Have

• Experience handling sports retail brands (e.g. badminton, pickleball, football, fitness, or athletic apparel).
• Understanding of retail marketing and campaign flows in a sports retail environment.
• Experience developing VM manuals, audit checklists, or display reference guides.
• Passion for sports and active lifestyle products.