Social Media Manager

3 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Rhingle Sdn Bhd Full time 60,000 - 80,000 per year

As a Social Media Manager (XHS Specialist), you will lead end-to-end social media strategy for clients with a strong focus on Rednote aka XiaoHongShu (XHS). You'll transform business goals into effective, platform-specific strategies, build and manage editorial calendars, orchestrate creator and content programs, and deliver measurable performance. Collaborating closely with cross-channel teams—including creative, paid media, influencer, and e-commerce—you'll ensure cohesive storytelling and impactful results across the social ecosystem.

Responsibilities

Strategy & Planning

  • Translate client objectives into XHS strategies, including positioning, audience/segment priorities, content pillars, creator/KOC approach, and growth roadmap.
  • Build quarterly XHS content playbooks reflecting current trends and best practices.

Content & Creative Orchestration

  • Own the XHS editorial calendar together with content teams, including notes (image + text), short-form video, carousels, how-tos, reviews, before/after, lifestyle storytelling, and UGC remixes.
  • Brief designers, editors, and copywriters on optimal content for XHS platform, and built for searchability.

Community & Growth

  • Manage daily community operations including comments/DMs, saves, re-shares, and collection curation.
  • Escalate product and service feedback to clients.
  • Execute growth methods for client XHS accounts/posts.
  • Maintain brand safety: moderation guidelines, responses, and escalation paths.

KOL/KOC & Seeding

  • Work with influencer manager to map creator landscape by niche.
  • Manage outreach with influencer manager to brief, track, and approve content.

Measurement & Optimization

  • Analysis, reporting, insights and next actions to clients
  • Provide actionable insights tied to funnel metrics (awareness → consideration → conversion proxies).
  • Deliver clear reports and optimization recommendations to clients.

Cross-functional Enablement

  • Partner with Paid Media on content boosting/whitelisting when relevant.
  • Align with Web,CRM, and e-commerce on landing pages, tracking, and remarketing audiences.
  • Train internal teams and clients on XHS best practices, trends, and performance frameworks.

Requirements

  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • At least 3 to 5+ years of experience in social media management, with 1–2+ years of hands-on experience managing XHS (brand or agency side).
  • Proven success in growing and managing XHS brand accounts (please share examples with metrics).
  • Strong creative judgment with an eye for storytelling, hooks, and visual craft.
  • Analytical mindset with the ability to translate data into strategic actions.
  • Excellent organizational and project management skills; able to manage multiple brands and calendars concurrently.

Nice-to-haves
- Bilingual in Mandarin and English (proficiency in writing XHS captions is a plus).
- Understanding of China/SEA consumer culture and social commerce behaviors.
- Familiarity with paid amplification, UTMs, and attribution tracking.

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