Performance Marketing Executive

3 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Mister Mobile Trading Pte Ltd Full time 30,000 - 60,000 per year

Position Overview

We are seeking a highly motivated Performance Marketing Executive to manage and optimize our digital advertising campaigns across Meta, TikTok, and Google platforms. This role is responsible for driving measurable results, analyzing campaign performance, and implementing strategies to maximize ROI. The ideal candidate is data-driven, creative, and able to work independently in a remote setup while collaborating effectively with the marketing team.

Key Responsibilities

  • Digital Advertising & Campaign Management: Plan, execute, and optimize paid advertising campaigns across Meta, TikTok, and Google. Develop creative concepts for ad visuals and short videos that align with brand objectives. Monitor daily ad performance (CTR, CPC, ROAS, conversions) and proactively identify opportunities for improvement.
  • Budget & Bidding Oversight: Manage and track campaign budgets to ensure cost-effective spend. Optimize bids, targeting, and ad placements based on performance data to maximize ROI.
  • Performance Analysis & Reporting: Prepare weekly and monthly reports summarizing campaign results, insights, and recommendations. Identify top-performing creatives and strategies, providing actionable guidance for continuous improvement.
  • Ad Upload & Optimization: Upload, manage, and optimize campaigns across Meta Ads Manager, TikTok Ads Manager, and Google Ads. Conduct A/B testing on visuals, captions, and targeting to enhance campaign effectiveness.
  • Market & Competitor Research: Monitor competitor campaigns and digital advertising trends. Provide insights and recommendations to inform creative strategies and maintain a competitive edge.
  • Compliance & Platform Updates: Stay updated on advertising policies, platform algorithm changes, and best practices. Ensure all campaigns comply with platform policies and adhere to Mister Mobile's brand guidelines.
  • Additional Marketing Support: Assist with ad-hoc marketing projects as assigned to support team objectives.

Qualifications & Skills

  • Minimum 1–2 years of experience in performance marketing or digital advertising.
  • Proficient in Meta Ads Manager, TikTok Ads Manager, and Google Ads platforms.
  • Strong analytical skills with ability to interpret data and make data-driven decisions.
  • Creative mindset with a keen eye for visual and copy alignment in ads.
  • Excellent communication and collaboration skills.
  • Self-motivated and able to work independently in a remote setting.

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