Digital Marketing Executive

2 days ago


Butterworth, Penang, Malaysia Bagan Specialist Centre Full time 40,000 - 80,000 per year

Company Description

Bagan Specialist Centre is a 164-bedded hospital located in Butterworth, built in 1988 amidst a lush forest and mangrove along the Prai River. With over 50 specialists, we offer advanced surgery, precise diagnosis, cutting-edge treatment, and the latest medical technology. Our commitment to exceptional patient care makes us the hospital of choice for comprehensive services.

Role Description

Search Engine Optimization (SEO):

* Conduct keyword research to identify opportunities for content optimization and new content creation.

* Optimize website content, meta descriptions, headers, and images for targeted keywords.

* Implement on-page and off-page SEO strategies to improve organic search rankings and drive traffic.

* Monitor and analyze website performance using tools like Google Analytics, Search Console, and SEO software.

* Stay up-to-date with the latest SEO trends, algorithm updates, and best practices to ensure continuous improvement.

* Collaborate with content creators and web developers to implement SEO recommendations.

Search Engine Marketing (SEM) / Paid Ads:

* Plan, develop, and execute pay-per-click (PPC) campaigns on platforms such as Google Ads.

* Conduct keyword research to identify high-performing keywords for SEM campaigns.

* Create compelling ad copy and design visually appealing display ads.

* Manage bids and budgets to maximize ROI for SEM campaigns.

* Monitor and analyze campaign performance, adjusting strategies to optimize results.

* Implement re-marketing strategies to re-engage past website visitors and drive conversions.

Other ad-hoc task given by the management

Qualifications

  • Possess minimum certificate or Diploma/Degree in Digital Marketing.

  • Knowledge of basic editing such as capcut, canva and tiktok.

  • Basic copy writing skills to produce content for the website, and social media platforms.

  • The candidate will be reporting to the team leader.



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