Senior Executive

3 days ago

Kuala Lumpur Centre Kuala Lumpur, Malaysia Low Yat Group Full time 90,000 - 120,000 per year

Job Description

Marketing Plan & Brand Management

  • Develop and implement integrated marketing plans aimed at increasing footfall, boosting tenant sales turnover, and enhancing The RiverCity's brand visibility and market positioning.
  • Plan and execute space advertising strategies to maximize revenue from advertising panels, digital screens, event spaces, and promotional areas.
  • Ensure all communication materials and marketing efforts adhere to The RiverCity's brand guidelines to maintain consistency in branding.
  • Conduct market intelligence, trend analysis, benchmarking, and competitive reviews to inform strategy and improve current and future marketing initiatives.
  • Propose creative marketing ideas for events, campaigns, and promotions that appeal to target audiences and support business goals.
  • Ensure all signage and marketing collaterals in The RiverCity are up-to-date, well-maintained, and aligned with brand standards.

Event/ Campaign Execution & Performance Monitoring

  • Coordinate and manage end-to-end event/ campaign activities including budgeting, procurement, production, installation, and dismantling of event setups.
  • Support content creation for digital platforms including the website and social media.
  • Develop marketing collaterals such as brochures, flyers, banners, presentations, eDMs, and outdoor advertising materials, ensuring high quality and alignment with branding.
  • Collaborate with the graphic designer and external vendors to ensure creative outputs meet branding standards and marketing objectives.

Tenant Relationship Management

  • Maintain proactive communication with tenants regarding upcoming promotions, events, and marketing opportunities.
  • Draft and prepare tenant circulars, approval memos, and license agreements in coordination with relevant departments.
  • Act as the primary point of contact to support tenants' business needs.
  • Deliver professional customer service by addressing inquiries, resolving issues promptly, and proactively following up on tenant concerns to ensure satisfaction.
  • Collect tenant feedback and relay issues or requests to the Head of Department for timely follow-up and resolution.
  • Work cross-functionally with internal departments to ensure alignment and support for marketing initiatives.

Performance Monitoring & Reporting

  • Monitor, analyse, and report on event/ campaign performance, monthly traffic, and sales turnover; recommend improvements where necessary.
  • Undertake cost-benefit analyses for marketing plans and campaigns pre- and post-execution.
  • Identify and implement corrective or contingency actions to achieve KPIs and enhance business performance.

Vendor & Agency Management

  • Liaise with and provide detailed briefs to external vendors, suppliers, and agencies (creative, media, events, research).
  • Negotiate deliverables, fees, and timelines while ensuring quality control and alignment with marketing objectives.
  • Identify opportunities for cost efficiency and economies of scale in service procurement and production.

General & Administrative Support

  • Compile and analyse monthly footfall and sales turnover reports; use insights to improve future marketing strategies.
  • Track and report on marketing activities and key deliverables to the Head of Department.

  • Maintain proper documentation and ensure compliance with internal processes and timelines.

  • Manage time effectively to prioritize multiple projects and meet deadlines without compromising quality.

Any other duties may be assigned from time to time by the Management.

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