Executive, Marketing

Develop effective marketing plans and initiatives for Suria KLCC Sdn. Bhd. to increase traffic and sales turnover, and contribute to Centre's growth and profitability.

Responsibilities:

• Develop and carry out strategic marketing plans, with the main objectives of increasing traffic and sales turnover, while enhancing Suria KLCC's brand position to Iconic Experiential Shopping Destination
• Maintain knowledge of Suria KLCC's demographics and customer needs, and develop appropriate marketing strategies to capture new markets, penetrate existing markets and further develop emerging markets.
• Ensure adherence to brand guidelines as set by Suria KLCC to achieve consistency of Suria KLCC brand image to customers and external stakeholders.
• Monitor, analyze and take proper corrective or contingency measures to further enhance business performance towards achieving targeted KPIs.
• Ensure company-wide internal processes across functional departments are always maintained at an optimum level to achieve the company's vision, mission and statement.
• Maintain relationship with all Centre Management and Shared Services teams, and work closely with Group Marketing, Public Relations & Communications and Digital Marketing Departments to ensure relevant marketing plans and initiatives are well supported.
• Manage marketing plans and initiatives, including but not limited to development of proposals with activation & communication plans, planning of budget, procurement, monitoring of production, installation & dismantling of event setup.
• Monitor and compile monthly traffic and sales turnover reports to identify strategies and improvement required for marketing plans and retailer support.
• Meet with retailers to discuss marketing support required, present marketing plans to gain participation, and to discuss performance of marketing plans and initiatives.
• Identify and develop partnership to enhance brand association and positioning, and gain financial commitment or sponsorship to enhance marketing plans.
• Provide job brief to external agencies (research, event, advertising, creative and media agencies), suppliers, vendors and contractors to procure and develop the required services, productions, and purchases in tandem with the marketing plans.
• Negotiate fee, key deliverables and time frames, and review work performed by external agencies, suppliers, vendors and contractors to ensure stated objectives are achieved.
• Identify areas of cost-savings and achieve economies of scale in productions, services and purchases.
• Undertake cost-benefit analysis of marketing plans during pre and post campaigns.
• Carry out market intelligence search, benchmarking and competitive reviews for study of trends, and identify potential ideas to improve current and future campaigns.
• Provide assistance and updates to Marketing Manager and Assistant Marketing Manager, and undertake any other related tasks as may be determined from time to time.
• Manage own time and competing priorities caused by multiple projects and other responsibilities, and track own activities to ensure achievement of all responsibilities.

Requirements:

• Candidate must possess at least a Diploma, Bachelor's Degree or Master's Degree in Marketing, Business Studies/Management or equivalent.
• Must be proficient in English language, and other languages desirable.
• Must have at least 3 year(s) of working experience in marketing, advertising & promotions, events management, or equivalent.
• Must have good planning and organizational skills, and is detail oriented.
• A dynamic, high level of energy individual who is passionate about marketing and retail.