Junior Digital Marketing Executive

9 hours ago

Petaling Jaya, Selangor, Malaysia SBS Group Malaysia Full time 40,000 - 80,000 per year

Position Overview
The
Junior Digital Marketing Executive
plays a key role in supporting the company's digital marketing initiatives across social media, paid advertising, and CRM channels. This role focuses on executing impactful digital campaigns, optimizing performance through data-driven insights, and maintaining consistent brand presence across multiple platforms. The ideal candidate is creative, analytical, and detail-oriented, with a passion for social media trends and digital marketing innovation.

Key Responsibilities
Social Media & Content Management

  • Assist in planning, executing, and managing content across Facebook, Instagram, TikTok, Xiaohongshu, and other relevant platforms.
  • Curate and publish engaging, on-brand content that aligns with campaign goals and brand messaging.
  • Monitor and report on social media performance, and optimize content strategies for improved results.

Digital Advertising

  • Support the setup, execution, and optimization of paid campaigns on Meta Ads and Google Ads.
  • Track and analyze campaign performance to ensure ROI and alignment with marketing objectives.
  • Assist in preparing performance summaries and recommending optimization strategies.

Performance Tracking & Reporting

  • Compile and analyze monthly reports covering social media, website traffic, and ad campaign performance.
  • Identify key insights and trends to guide future campaign improvements.

EDM, WhatsApp Marketing & Website Management

  • Assist in the planning and execution of EDM and WhatsApp marketing campaigns.
  • Manage audience data for targeting, personalization, and engagement improvement.
  • Support website updates and track user behavior using Google Analytics and other tracking tools.

Brand & Strategy Support

  • Support brand positioning initiatives to strengthen overall market presence.
  • Ensure consistent messaging and visual identity across digital channels.

Client Engagement

  • Respond professionally to customer inquiries across social media and WhatsApp.
  • Maintain a timely, accurate, and customer-focused communication approach.

Qualifications & Experience

  • Diploma or Bachelor's Degree in Marketing, Communications, Business, or related field.
  • 2–3 years of hands-on experience in digital marketing, social media management, or paid advertising.
  • Strong understanding of social platforms such as Facebook, Instagram, TikTok, Xiaohongshu, and emerging digital channels.
  • Basic knowledge of Meta Ads, Google Ads, SEO, SEM, and website management.
  • Experience with EDM, WhatsApp marketing, and CRM tools (including data management and performance analysis).
  • Proficiency in analytics tools such as Google Analytics and Meta Business Suite, and other relevant platforms.
  • Strong analytical skills with the ability to interpret data into actionable insights.
  • Creative, detail-oriented, and results-driven, with excellent time management and communication skills.

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