UCSI Schools Swimming Academy Manager

Strategic & Financial Management:

• Develop and execute a business plan for the Swimming Academy with clear enrolment, revenue, and profit targets.
• Monitor income and expenditure closely to ensure profitability and sustainable growth.
• Introduce competitive pricing models, packages, and promotions to maximise revenue.
• Provide regular financial and performance reports to the Group CEO.

Programme Development & Delivery:

• Design, implement, and oversee a comprehensive range of swimming programmes (learn-to-swim, advanced training, competitive squads, holiday camps, adult classes).
• Ensure programmes meet international standards, align with safety guidelines, and deliver value to students and families.
• Continuously innovate and diversify offerings to attract new participants and retain existing ones.

Marketing, Promotion & Lead Generation:

• Drive targeted digital and offline marketing campaigns to increase visibility and enrolments.
• Collaborate with UCSI Schools' Marketing & Admissions team to leverage the school network for pipeline generation.
• Establish partnerships with feeder schools, sports clubs, and community organisations to expand reach.
• Ensure strong online presence through social media, website content, and customer testimonials.

Sales & Customer Relationship Management:

• Oversee the sales pipeline from inquiry to enrolment, ensuring timely follow-up and conversion.
• Implement CRM systems to manage leads, track enrolments, and monitor retention.
• Build strong relationships with parents, guardians, and students to encourage loyalty and referrals.
• Collect and act on customer feedback to enhance satisfaction and retention.

Operational Management:

• Manage scheduling, pool bookings, and staffing to optimise utilisation and minimise downtime.
• Ensure the swimming pool and related facilities are well-maintained, safe, and compliant with health & safety regulations.
• Implement efficient processes for registration, billing, and class management.

Team Leadership & Development:

• Recruit, train, and manage qualified swimming coaches and support staff.
• Set clear KPIs for coaching standards, student progression, and customer service.
• Foster a high-performance culture focused on excellence, safety, and profitability.

Requirements:

• Bachelor's degree in Sports Management, Business, Physical Education, or related field (preferred).
• Proven track record (minimum 5 years) in managing a swimming academy, sports facility, or related business with emphasis on profitability and growth.
• Strong financial acumen with ability to manage budgets, pricing strategies, and profitability targets.
• Experience in marketing, sales, and customer relationship management.
• Strong leadership and people management skills with experience managing coaches/staff.
• Excellent communication, negotiation, and stakeholder management abilities.
• Familiarity with health, safety, and compliance standards in aquatics programmes.
• Proficiency in English required; additional languages (e.g., Mandarin, Malay) are advantageous.

Willingness to work evenings, weekends, and peak seasons as required.

About UCSI International School Sdn Bhd:

The UCSI Schools Group has 3 campuses in Malaysia: Kuala Lumpur Campus, Subang Jaya Campus and Springhill Campus. Two of its campuses focuses on British school curriculum while the other one focuses on the IB.While maintaining a strong focus on core curriculum which includes British school curriculum with Cambridge IGCSE and International Primary Curriculum, we aim to complement the formal curriculum with a series of CCAs which students' experiences form a cornerstone of their holistic education for the 21st century. The rapid advancement of technological innovations, global competition, and a push towards a knowledge-based economy require that our students learn to have a repertoire of soft and hard skills to enable them to succeed in a future economy that is still in the making. Through our unique CCA experiences, our students can exhibit soft skills like creativity, leadership abilities, teamwork, flexibility, communication skills, resilience and an enterprising spirit that will enable them to stay relevant for the future.UCSI International School focuses on eight critical characteristics in our learning content and experiences. The rapid advancement of technological innovation, global competition, and a push towards a knowledge-based economy require that our students have a repertoire of soft and hard skills. We therefore place a strong emphasis on Character Education, Global Citizen Skills, Problem-based Collaborative Learning, and co-curricular activities amongst others, forming a truly holistic education for the 21st century.Our emphasis in education isn't only labelled in academic and creative excellence, but to equipped students with 21st century skills such as character, communication, collaboration, creativity, critical thinking, while inculcating virtues such as integrity, honesty, and empathy in our students. We believe that students that have a developed moral compass and practical wisdom in a challenging and fractured world will make a positive impact for life.

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