Associate Campaign Marketing Manager

22 hours ago

Malaysia Local Office Traveloka Full time 60,000 - 120,000 per year

It's fun to work in a company where people truly BELIEVE in what they're doing

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Job Description

Own the end-to-end strategy, planning, and orchestration of high impact marketing campaigns that drive GMV, NR, and customer engagement. You'll turn market signals into clear plans, align cross-functional teams, and continuously optimize for business outcomes.

What You'll Do 

Campaign Strategy & Planning 

  • Build data-driven, end-to-end campaign strategies aligned to business goals, demand trends, and seasonality.

  • Own the campaign calendar; prioritize themes, mechanics, and channels to deliver growth. 

  • Spot and act on timely opportunities (e.g. trending destinations, seasonal spikes, partnerships).

  • Define objectives, success metrics, KPIs, target segments, and offer mechanics; set hypotheses and test plans.

Cross Functional Leadership & Execution

  • Lead collaboration with Pricing, Marketing, CRM, Creative, Product, and Partnerships team.

  • Translate strategy into briefs (audience, proposition, offer, messaging, channels, creatives, timelines, QA).

  • Manage the execution pipeline and dependencies; run regular reviews, unblock issues, and ensure on-time launches.

Performance, Measurement & Optimization

  • Establish dashboards with the Data team; monitor daily & weekly KPIs.

  • Run real time optimizations (eg. budget shifts, channel mix changes).

  • Lead post mortems with clear insights, incrementality read, and next action recommendations.

Team Collaboration & Enablement 

  • Coach teammates on campaign plans (brief, testing strategy, ROI thinking).

  • Improve ways of working: templates, playbooks, and governance to speed up planning and raise execution quality.

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Requirements

  • 4-5 years in campaign strategy/planning or growth marketing (OTA / e-commerce preferred).

  • Proven track record running multi-channel campaigns at scale with measurable commercial impact.

  • Strong analytics: structure KPIs, read funnels, assess incrementality/ROI, trade-offs.

  • Excellent stakeholder management and project leadership, calm under deadlines.

  • Bonus: experience with marketing/co-marketing campaigns.

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us

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