Ads Digital Marketing Specialist

#BeMore

At TDCX, we believe that every career move should propel you forward. Work alongside highly motivated teams, support the growth of the world's most forward-thinking brands, and explore what's possible when human expertise meets technology. Together, we'll enable the future — starting with yours.

Top Reasons to Work with TDCX

• Attractive remuneration and great perks
• Comprehensive medical, insurance, and social security coverage
• World-class workspaces
• Engaging activities and recognition programs
• Strong learning and development plans for your career growth
• Positive work culture that enables your future
• Easy-to-access location with direct public transport links
• Flexible working arrangements
• Coaching and mentoring from experts in your field
• Join a global company, winner of hundreds of industry awards

What is Your Mission?

Campaign Setup & Configuration

• Execute programmatic campaign setup: campaign creation, targeting configuration, creative upload, and MMP integration.
• Follow client playbooks and implementation guidelines.

Campaign Optimization & Management

• Monitor live campaigns and perform in-flight optimizations (creatives, targeting, bids, and budgets).
• Conduct A/B testing and implement optimization strategies to improve performance.
• Collaborate with the client's sales team to provide ongoing recommendations and placement strategies.

Reporting & Data Analysis

• Track and evaluate daily campaign performance.
• Generate customized performance reports and dashboards using Excel / Google Sheets.
• Support Monthly Business Reviews (MBR) and Quarterly Business Reviews (QBR) with data preparation, charts, and performance summaries.

Client Communication & Coordination

• Respond to product, performance, and account-related inquiries through Slack, Zendesk, and other communication channels.
• Provide timely updates and collaborate closely with internal sales and account teams.

Who Are We Looking For?

• 1–2 years of experience in
  performance marketing
  ,
  mobile app marketing
  , or
  digital advertising operations
  .
• Minimum 1 year of hands-on experience with
  Google Ads
  ,
  Meta Ads
  , or other online ad platforms.
• Familiarity with key advertising metrics (Impression, Click, CPM, CPI, ROAS).
• Understanding of mobile ad tech ecosystem:
  DSPs, MMPs (AppsFlyer/Adjust), Ad Exchanges
  .
• Proficient in
  Excel
  ,
  Microsoft Office
  , and
  Google Workspace
  .
• Strong analytical ability and comfort working with data-driven decision making.
• Detail-oriented, organized, responsible, and able to work both independently and collaboratively.
• Fast learner with the ability to pick up new tools and technologies.

Preferred Qualifications

• Prior experience in
  Google/Meta Ad Ops
  or
  overseas advertising optimization agencies
  .
• Experience supporting mobile advertising clients and presenting campaign insights.
• Strong skill in media planning, performance analysis, and stakeholder communication.

About TDCX

Singapore-headquartered TDCX is a leading global business process outsourcing (BPO) company that provides customer experience (CX) solutions, sales and digital marketing services, and content moderation for clients across various industries. These include digital advertising and social media, e-commerce, fintech, gaming, healthtech, media, technology, and travel and hospitality.

With a focus on helping companies enable the future, TDCX's smart, scalable, and high-value solutions — combined with its commitment to innovation and operational precision — position it as a key partner for companies targeting tangible outcomes. With more than 20,000 employees across 37 locations worldwide, TDCX provides its clients with comprehensive coverage in Asia, Europe, and the United States.

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