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Marketing Senior Executive

2 weeks ago

Petaling Jaya, Selangor, Malaysia TELAGAMAS MOBILITY SDN. BHD. Full time 90,000 - 120,000 per year
Key Responsibilities:
  1. Marketing Strategy & Planning:

    Develop and executive comprehensive marketing plans aligned with brand and business goals

    Lead annual marketing calendar, campaigns, and product launches
  2. Digital & Social Media Management

    Oversee digital marketing efforts including social medias, websites, SEO/SEM, and email campaigns

    Analyse digital performance metrics and optimise strategies accordingly
  3. Brand Management

    Ensure consistent brand messaging across all platforms and communications

    Manage partnerships, sponsorships, and brand activations
  4. Campaign & Event Executive

    Plan and manage marketing events, roadshows, and product activations

    Coordinate with sales and dealer teams for local marketing initiatives
  5. Market Research & Analysis

    Monitor market trends, competitor activity, and customer feedback

    Provide insights and recommendations to improve market positioning
  6. Team & Budget Management

    Lead and mentor junior marketing staff

    Manage marketing budgets and ensure cost-effective execution
  7. Stakeholder Collaboration

    Liaise with internal departments, dealers, media partners, and external agencies

    Report to management on campaign performance and marketing KPIs
Requirements:
  • Bachelor Degree in Marketing, Business, Communications, or related field.
  • Minimum 5 to 7 years of experience in marketing, with at least 2 years in a leadership or senior role.
  • Strong strategic planning and execution skills.
  • Experience with budgeting and ROI tracking
  • Excellent communication and presentation skills
  • Strong analytical mindset and proficiency with marketing tools (eg. Google Analytics, Meta Ads Manager, CRM systems)