Head of Marketing

7 hours ago

Putrajaya, Malaysia KRU Studios Sdn Bhd Full time 40,000 - 50,000 per year

Key Responsibilities

A. Strategic Marketing & Branding

  • Develop and implement integrated marketing and communications strategies for media, entertainment, and theme park operations.
  • Plan annual marketing calendars, campaigns, and promotions to drive visitor attendance and viewership.
  • Position the organization as a leading brand in the creative, tourism, and entertainment industries.
  • Oversee market research, competitor analysis, and consumer insights to guide strategy.

B. Media & Content Marketing

  • Manage publicity and promotional campaigns for TV programs, films, digital content, and live events.
  • Collaborate with production teams to ensure alignment between content creation and marketing strategy.
  • Build partnerships with media outlets, influencers, and online platforms to increase exposure.
  • Develop creative assets (trailers, posters, digital ads, etc.) to promote media content.

C. Theme Park Marketing

  • Create and execute marketing campaigns for Wetland Studios Putrajaya, including seasonal events, school programs, and travel agent promotions.
  • Drive walk-in, online, and group ticket sales through strategic partnerships and digital channels.
  • Oversee guest engagement, CRM database, and loyalty programs.

D. Communications & Public Relations

  • Manage all internal and external communications, ensuring consistent brand messaging.
  • Oversee media relations, press conferences, and crisis communication when needed.
  • Craft compelling narratives for campaigns, press materials, and corporate announcements.
  • Maintain strong relationships with government agencies, tourism boards, and industry stakeholders.

E. Digital & Social Media Management

  • Supervise content creation for social media platforms, websites, and email marketing.
  • Monitor analytics and engagement metrics to optimize digital strategies.
  • Lead influencer collaborations and user-generated content initiatives.

F. Budget & Team Management

  • Plan and manage marketing budgets across divisions, ensuring cost-effective execution.
  • Lead and mentor a multidisciplinary team of marketers, designers, and publicists.
  • Set performance KPIs and monitor progress toward marketing and sales objectives.

Qualifications & Requirements:

  • Bachelor's Degree in Marketing, Communications, Mass Media, or a related field (Master's preferred).
  • Minimum 3-5 years of experience in marketing and communications, preferably in media, entertainment, or tourism industries.
  • Proven success in managing large-scale campaigns and brand partnerships.
  • Strong leadership, creative, and analytical skills.
  • Excellent communication (written and verbal) in English and Bahasa Malaysia.
  • Proficiency in digital marketing tools, social media analytics, and CRM systems.

Job Type: Full-time

Pay: RM4, RM5,000.00 per month

Application Question(s):

  • What is your expected salary?
  • How long your notice period?

Work Location: In person

  • Compliance Officer, Malaysia

    1 week ago

    Putrajaya, Malaysia Royal Bank of Canada Full time

    Compliance Officer, Malaysia **Job Summary** Ensure that an organization's operations and procedures meet government and industry compliance standards. Applies complete knowledge, skills, and practices to perform assignments. As part of the Chief Legal and Administrative Officer Group, Regulatory Compliance provides independent control and oversight of...

  • Manager, Grm Operational Risk

    2 days ago

    Putrajaya, Malaysia Royal Bank of Canada Full time

    Manager, GRM Operational Risk - Global Risk Oversight **Job Summary** Activities performed by the Global Risk Oversight team in Malaysia include those that support the execution of the Operational Risk 2LOD practices (e.g., oversight of Operational Risk & Control Assessments, performing Controls Assurance as a 2LOD function, oversight of Internal...

  • Apac Operations Control Manager

    7 hours ago

    Putrajaya, Malaysia Royal Bank of Canada Full time

    APAC Operations Control Manager **Job Summary** The role is responsible for managing the risk & control framework across the APAC Business & Client Services group, supporting the Head of APAC Operations with control oversight. The incumbent will work with the European and APAC Leadership Team to ensure that consistent processes, procedures and controls...

  • Manager, Finance

    2 weeks ago

    Putrajaya, Malaysia Royal Bank of Canada Full time

    Manager, Finance (12 Months Contract) **Job Summary** - To manage the Malaysia Financial Control and Performance Management functions, whist supervising, coaching, and training the direct reports. - Support stakeholders in finance matters and ensure all financial records are accurate and in-line with RBC policies and local statutory and accounting...

  • Manager, Finance

    7 hours ago

    Putrajaya, Malaysia Royal Bank of Canada Full time

    Manager, Finance **Job Summary** - To manage the Malaysia Financial Control and Performance Management functions, whist supervising, coaching, and training the direct reports. - Support stakeholders in finance matters and ensure all financial records are accurate and in-line with RBC policies and local statutory and accounting guidance. - Ensure completion...

  • Associate Director, Apac Operations Control

    2 weeks ago

    Putrajaya, Malaysia Royal Bank of Canada Full time

    Associate Director, APAC Operations Control **Job Summary** The role is responsible for managing the risk & control framework across the APAC Business & Client Services group, supporting the Head of APAC Operations with control oversight. The incumbent will work with the European and APAC Leadership Team to ensure that consistent processes, procedures and...

  • Associate Director, Grm Operational Risk

    6 days ago

    Putrajaya, Malaysia Royal Bank of Canada Full time

    Associate Director, GRM Operational Risk - Global Risk Oversight **Job Summary** Activities performed by the Global Risk Oversight team in Malaysia include those that support the execution of the Operational Risk 2LOD practices (e.g., oversight of Operational Risk & Control Assessments, performing Controls Assurance as a 2LOD function, oversight of Internal...

  • Client Intelligence Data

    2 days ago

    Putrajaya, Malaysia Royal Bank of Canada Full time

    Client Intelligence Data & Analytics **Job Summary** Support the Capital Markets client franchise by providing accurate client reporting. Support various client data initiatives such as resource utilization and competitor benchmarking to deliver business insights empowering the business to make more informed decisions on its clients and supports its...

  • Analyst, Communications Surveillance

    2 weeks ago

    Putrajaya, Malaysia Royal Bank of Canada Full time

    Analyst, Communications Surveillance **Job Summary** **What is the opportunity?** Our client is a specialist provider of asset services, custody, payments and treasury services. Founded in 1864, they are the 10th largest bank worldwide and the 5th in North America, as measured by market capitalization. They are among a small group of highly rated global...

  • Manager, Grm Operational Risk

    7 hours ago

    Putrajaya, Malaysia Royal Bank of Canada Full time

    Manager, GRM Operational Risk - Global Risk Oversight **Job Summary** **What is the opportunity?** Activities performed by the Global Risk Oversight team in Malaysia include those that support the execution of the Operational Risk 2LOD practices (e.g., oversight of Operational Risk & Control Assessments, performing Controls Assurance as a 2LOD function,...