Marketing Lead
22 hours ago
Full-Time | Subang SS15 | Hybrid Work Arrangement
Franklin Malaysia is looking for a dynamic and creative Marketing Lead to drive our brand growth and strengthen our presence as the fastest-growing pickleball brand in the country. This role is ideal for someone passionate about sports, content creation, and brand-building — and who thrives in a fast-paced, high-growth environment.
As the Marketing Lead, you will oversee our marketing strategy, social media presence, events, partnerships, and ambassador program. You will play a key role in shaping how Franklin connects with players, retailers, and the wider pickleball community across Malaysia.
What You'll Do:
- Lead and execute Franklin Malaysia's marketing strategy across digital and on-ground channels.
- Manage social media content planning, posting, and performance growth.
- Coordinate influencer, ambassador, and KOL partnerships.
- Plan and manage events, product launches, and nationwide activations.
- Build strong relationships with courts, retailers, and community partners.
- Track market trends, competitor activity, and campaign results.
- Manage marketing budgets and ensure strong ROI for activities.
- Work closely with senior management on branding and expansion plans.
What We're Looking For:
- Experience in marketing, branding, or social media management.
- Strong creativity and ability to ideate engaging content.
- Excellent communication and project management skills.
- Ability to work independently and handle multiple projects at once.
- Passion for sports, lifestyle brands, or community engagement (pickleball interest is a bonus).
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