Senior Marketing Executive

Position Summary:

You are responsible to develop and maintain proactive, positive relationships with media in key markets; write and produce print and broadcast stories and manage projects as assigned; serve as spokesperson and liaison in community and assigned key markets. Facilitate on-going internal communications for LLM and LEGO Group.

In addition to the Public Relations function, you are to participate and provide the necessary support to any Marketing related tasks or projects assigned to you.

You will have the ability to communicate, interact and support your team members and superior in the department by exhibiting your best practices that aligned with the Merlin core values. You will also be required to exemplify your best behaviour and work well with other team members in the department/organization and to carry out assignments that are delegated by your superior in a timely manner.

Scope and Responsibilities:

• Pitch the media on LLM and events happening within the park. Research, create story ideas and write press releases, advisories, VNR copy and captions as assigned. Develop new and exciting angles on the park while maximizing exposure in all departments. Maintain positive and productive relationships will all members of the working news media both in the core and outer markets.
• Represent LEGOLAND at meetings, trade shows, FAM tours, media blitzes and assigned events to generate news coverage and awareness on the park. Maintain active memberships and participation in PR and media related organizations. Interface with all local CVBs to keep informed or park news and generate co-op PR efforts. Act as spokesperson as assigned.
• Project management and marketing information resource. Schedule and conduct project meetings, facilitate assignments, establish activity budgets and report project status. Prepare weekly written project status reports and action taken for Manager.
• Serve as back-up spokesperson for crisis situations as a key point of contact with the media, community and business entities in the event of incidents within the park, or incidents which involve the park or the LEGO group. Maintain crisis action plan and emergency toolbox.
• As assigned, serve as contact for broadcast efforts including radio interviews, TV coverage, VNRs, satellite uplinks, microwave feeds and AV resources in-park. Develop and maintain video and photo library and archive on on-going basis.
• Active member of the LEGOLAND Marketing team. Monitor and benchmark the competition, develop relationships with counterparts.

SAFETY, HEALTH & ENVIRONMENT RESPONSIBILITIES:

• Employees are responsible for all aspects of Health, Safety & Security within their team, in line with the Group Policy (HS001).
• Employees must ensure that risk assessments have been carried out, that safe working procedures are in place for all work activities and that the employees in their team are aware of the Group Health, Safety and Security Policy and their obligations under it.
• Employees must ensure that safe working practices are monitored and risk assessments and procedures are reviewed regularly.
• Where incidents do occur, they must ensure that they are investigated appropriately and that where necessary, corrective action is taken to ensure that such incidents are not repeated.

Background and Experience:

• Requires three to five years of progressive experience in public and media relations, preferably in the tourism, entertainment or attractions industry.
• Requires a track record of success in planning and coordinating special events, media relations, and public and community relations.
• Requires ability to build and maintain strong public and media contacts.
• Experience as a spokesperson and as a point of contact is required.
• Experience serving in a proactive role in creating and implementing media event ideas and strategies is necessary.
• Strong project management skills are required.
• Ability to develop and execute detailed plans, programs and schedules required.
• Requires effective utilization and coordination of internal and external and resources.
• Requires professional writing skills, demonstrated skill in making speeches and presentations, and outstanding organizational, verbal and interpersonal communication skills.
• Ability to be a contributing, proactive, positive and supportive member of the LEGOLAND PR team.
• Computer proficiency with ability to use Microsoft Office Products (Word, Excel and PowerPoint), desktop publishing software, and familiarity with Internet research is required.
• Requires the ability to build positive relationships and linkages within LEGOLAND and with the community, charitable organizations, government groups, and the media to increase good will and achieve key department objectives for LEGOLAND Malaysia.

Education:

Diploma/Advanced Diploma/Bachelor's degree in Marketing, Mass Communication or closely related field is preferred.

Physical Demands:

• Ability to sit for sustained periods of time to attend on-site and off-site meetings, perform paperwork activities, travel and drive.
• Intermittent and prolonged standing and walking to move about the park site, and interact with employees.
• Ability to climb stairs to gain access to upper level of buildings.
• Finger dexterity sufficient to complete paperwork activities and to use a computer.
• Visual acuity sufficient to read written materials, to complete paperwork activities, and to drive.
• Hearing sufficient to communicate with individuals in person and by telephone.

Job Type: Full-time

Work Location: In person