Senior/Campaigns & Merchant Marketing Associate

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia ShopBack Full time 100,000 - 120,000 per year
Our Journey ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into action, and the first prototype was built over a weekend with the other co-founders. Today, ShopBack serves over 50 million users across 13 markets, partners with 20,000+ merchants, and powers over half a million transactions daily. We're building The World's Most Rewarding Way to Shop — and looking for bold, driven individuals to join us.
Join our high-energy marketing team where you can bring brand campaigns to life We're seeking a dynamic local marketing expert with excellent project management skills, who thrives in fast-paced environments, to scale and manage merchant / category campaigns with Singapore's top brand partners across F&B, Fashion, Beauty, and Home & Living.
If you're energized to bring campaigns connecting brands with consumers, and working alongside ambitious teammates, this could be the perfect opportunity for you Your Adventure Ahead
  • Drive user growth across all customer segments, including new user acquisition and retention, and revenue for ShopBack Pay in Singapore.
  • Work with top brand partners across various categories (F&B, Fashion, Beauty, Home & Living) to plan and implement B2C marketing campaigns.
  • Manage end-to-end marketing; Crafting compelling pitch decks for brand launches, Negotiation with brand partners, Execution of campaigns across in-app, offline, social media, CRM, paid ads and influencer marketing.
  • Project manage and scale up core marketing programmes to drive merchant participation and revenue and continuous optimisation of communication channels to drive performance.
  • Collaborate cross-functionally with operations, social media, graphic designers, business development and account management teams to drive business goals for ShopBack and brand partners.
  • Be data-driven in measuring campaign performance, identifying scalable opportunities and delivering actionable insights into winning strategies.
Essentials to Succeed
  • 3-5 years relevant experience in campaigns/marketing/business building experience, preferably within offline retail and/or e-Commerce and/or payments environment.
  • A driven, independent, highly motivated and result-oriented individual.
  • Proactive can-do attitude, problem solving skills and good team player.
  • Strong analytical skills, use data to inform decision making and measure campaign effectiveness.
  • Good interpersonal skills with strong expertise in managing relationships with internal and external stakeholders.
  • Excellent project management skills to manage a wide range of brand partners and deliver under tight timelines
  • Ability to think creatively and strategically, develop innovative solutions to business problems.
  • Demonstrated use of AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.
ShopBackers' DNA Grit - We tackle all challenges head-on, working together to solve problems and achieve success. Hunger - We value hard work, and having relentless drive. Speed - We move fast and have a bias for action, all to deliver maximum impact. Impact - We focus on results, always aiming for the best possible outcomes and timelines. Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.
Exclusively for ShopBackers Career progression paths and opportunities to take on greater challenges that help you realise your ambitions. Be part of a winning team on a journey to global scale. Competitive compensation based on your performance. Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day. Work-From-Anywhere benefit to enable you to thrive personally and professionally.
ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference
We are committed to protecting your data and ensuring fairness in our recruitment process. We may use automated tools, including AI, to help our team screen applications, match candidates to roles, generate interview notes, and review assessments. These tools assist our recruiters and interviewers and they do not make final hiring decisions. If an assessment is part of your process, we may (with your consent) capture screen activity and/or webcam images during the test to help verify test integrity. We do not use AI to infer your emotions or sensitive traits. We process personal data lawfully, securely, and transparently in line with applicable data-protection laws and our commitment to fair employment. You can ask questions or exercise your rights including to request human review or to challenge an outcome by contacting [email protected]. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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