Director of Sales
2 weeks ago
DIRECTOR OF SALES (THE WATERFRONT HOTEL KUCHING)
We are seeking an experienced Director of Sales to join our dynamic team. As the Director of Sales, you will be responsible for driving the hotel's sales strategies, with a focus on increasing revenue, occupancy, and brand visibility in the competitive Kuching hospitality market.
KEY RESPONSIBILITIES:
Develop the Annual Revenue Plan, Budgets, and Forecasts.
Formulate an Action Plan linked to the Revenue Plan to ensure the achievement of its objectives.
Provide professional advisory support to the General Manager.
Coordinate all strategies for maintaining and enhancing business volume, including advertising, sales promotions, personal selling, publicity, community relations, and special sales projects.
Design and implement special programs aimed at improving profitability through:
Increasing average rates
Boosting overall occupancy
Enhancing business volume during off-peak periods
Growing local Food & Beverage and Banquet Sales.
Improve the hotel's image within the local community.
Engage actively in the community through memberships, associations, and other trade organizations.
Regularly review activity reports from Sales personnel to ensure that targets and sales goals are being achieved.
Engage with external stakeholders, including clients, Convention Bureaus, local Hotel Associations, Government Tourist offices, Airlines, Travel Agents, Tour Operators, competitors, and other community members.
10. Advise the General Manager on the types of advertising that are likely to be most effective for the hotel by assessing the market impact of previous advertising campaigns and consulting with other Department Heads and the Advertising Agency.
11. Regularly assess Public Relations activities to ensure the hotel remains prominently featured in local and national media.
12. Conduct market research.
13. Collaborate with Human Resources on manpower planning and management requirements.
14. Work with the Finance Department to prepare and manage the department's budget.
QUALIFICATIONS:
At least 10 years' experience in the sales & marketing in 4 / 5 Star hotel in Malaysia or oversea.
Exceptional leadership and interpersonal skills, with the ability to inspire and motivate a diverse team.
Strong organizational and problem-solving abilities.
Fluent in English; proficiency in additional languages is a plus.
HOW TO APPLY:
Please submit your resume, cover letter, and references to Human Resource Department at
APPLICATION DEADLINE: 20th October 2025
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