CRM Lead

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Avance Consulting Full time 60,000 - 120,000 per year

Market CRM Lead

The service requires leading Customer Management and CRM for market(s) in AP region. The objective

is to help drive hp's efforts in growing its pool of engaged customer base in the said market(s). This would

entail driving base management through contact management, customer analysis, acquisition and

retention initiatives. The end goal is to drive customer value, base monetization, and brand consideration.

Scope

Accountability for MARKET customer base growth, value, engagement and brand consideration.

Leadership of customer strategy, programs and promotional cycles in the MARKET.

Drive MARKET best in class email channel as key driver of direct to customer strategy and value.

Ongoing management of Communication calendar for the market, with active role in guiding the

customer contact strategy.

Drive MARKET direct marketing best practices and guidelines on customer touch points.

Drive MARKET customer economics and KPIs.

Infuse in customer management strategy and insights into MARKET business management,

through a consultative approach on customer insights and channel management

Report and access activity performance at customer and channel levels.

Develop customer and channel insights to nurture continued optimization.

Service requirements

 Expert CRM support, especially in driving customer value for an eCommerce or digital driven

consumer brand through an effective and optimized combination of lifecycle programs and

promotional contact strategy.

 End to end management of email channel - planning, development, execution and performance -

processes with internal and external parties involved, supervision and development of platform

operation. This includes basics (writing and/or reviewing copy, HTML) to advanced designing the

development and execution of personalized direct communication programs at scale through

email channel and other inbound and outbound channels (onsite, push, in-app, SMS, digital

advertising, call centers, sales reps, etc).

 Independent and mulit-faceted stakeholder management, ranging from consultative expert

support to operational enablement

 Full ownership of campaigns and programs securing excellence in experience standards.

Working with central and local stake holders, management of portfolio of initiatives and

international email campaign calendar. Leadership of performance reviews.

 Campaign management and marketing automation enablement (specifically Salesforce Marketing

Cloud).

Master CRM and direct marketing principles. Master measurement of activities at customer level.

Solid understanding of customer databases, single customer view architecture and integrations.

Hands on experience specifying and exploring customer data cubes for analysis and insights,

SQL a plus. Knowledgeable in digital marketing metrics and in incorporating click stream data to

customer journey analysis and insights.

  • CRM Specialist

    2 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia PolicyStreet Full time 80,000 - 120,000 per year

    PolicyStreet is a leading InsurTech group, specialising in innovative digital insurance solutions for businesses and consumers in Southeast Asia and Australia. With a network of over 40 providers, we offer a comprehensive range of products, including embedded insurance, customised employee benefits, car insurance renewals, financial advisory, and digital...

  • CRM Specialist

    2 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia PolicyStreet Full time 14,400 - 240,000 per year

    PolicyStreet is a leading InsurTech group, specialising in innovative digital insurance solutions for businesses and consumers in Southeast Asia and Australia. With a network of over 40 providers, we offer a comprehensive range of products, including embedded insurance, customised employee benefits, car insurance renewals, financial advisory, and digital...

  • CRM Specialist

    2 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia PolicyStreet Full time $80,000 - $100,000 per year

    PolicyStreet is a leading InsurTech group, specialising in innovative digital insurance solutions for businesses and consumers in Southeast Asia and Australia. With a network of over 40 providers, we offer a comprehensive range of products, including embedded insurance, customised employee benefits, car insurance renewals, financial advisory, and digital...

  • Head of CRM

    11 hours ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Valiram Full time 120,000 - 250,000 per year

    SUMMARYThe Head of CRM & Loyalty sets our CRM vision and strategy, driving profitable customer growth in all channels by building customer loyalty, multi-category ownership and relevant, timely support content. Partnering closely with Brand & Marketing, eCommerce, Creatives, and other cross-functional teams as a supporting unit to execute and develop...

  • Senior CRM Executive

    2 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Shopee Full time 90,000 - 120,000 per year

    About The TeamWe are looking for a highly analytical and execution-focused Senior CRM Specialist to drive user lifecycle growth for Shopee Malaysia. You will lead advanced CRM planning, segmentation, testing, and performance optimisation initiatives to boost user engagement, retention, and revenue across our app ecosystem. As an individual contributor, you...

  • Digital CRM Manager

    2 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Usobi Full time 120,000 - 180,000 per year

    Key Responsibilities: Maximise the efficiency of CRM software (FastTrack) and data to improve customer'sexperiences and performance. Analyse, plan, monitor and optimise CRM business life cycles or activities based onbusiness goals. Analyse and optimise digital sales content based on effectiveness and businessperformance. Communicate closely with product,...

  • Senior CRM Executive

    2 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Shopee Mobile Malaysia Sdn Bhd Full time 60,000 - 120,000 per year

    Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and...

  • Regional CRM Manager

    9 hours ago

    Kuala Lumpur, Kuala Lumpur, Malaysia LUXASIA Full time

    LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA...

  • Regional CRM Manager

    10 hours ago

    Kuala Lumpur, Kuala Lumpur, Malaysia LUXASIA Full time 120,000 - 180,000 per year

    LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA...

  • Regional Head of CRM

    2 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia ShopBack Full time 150,000 - 250,000 per year

    Our JourneyShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into...