E-Commerce Operation Lead

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Simplus Full time 80,000 - 150,000 per year

Responsibilities

  • Responsible for the strategic planning and overall management of the direct live broadcast operations team, including but not limited to planning live marketing activities, product selection for live broadcasts, live stream process control, and live room management.
  • Responsible for the overall content planning and execution of various live broadcast projects to improve live broadcast effectiveness and conversion rates, ultimately achieving product sales goals.
  • Responsible for formulating specific live broadcast content plans and continuously discovering and packaging valuable high-quality content, organizing and planning hot topics to enhance overall content quality.
  • Responsible for internal communication and coordination within the department, handling live event content planning (product matching, script development, data analysis, content optimization), pre-live preparations, live event management, and post-live follow-ups, ensuring smooth live broadcasts.
  • Responsible for monitoring and controlling various operational details based on live stream traffic, fan feedback, etc., making timely adjustments to fan attraction strategies, ensuring the continuous achievement of project operational goals, and improving fan loyalty.
  • Responsible for live event marketing planning (including daily activities, Singles' Day, Double Twelve, etc.) and formulating live stream attraction goals and corresponding operational plans for each period.
  • Responsible for following up on various issues that arise during live broadcasts, providing feedback, and offering reasonable solutions for resolution.
  • Responsible for tracking and analyzing live stream data, extracting and summarizing insights, providing live stream recommendations and optimization strategies through data analysis reports, and continually improving live broadcast effectiveness to increase user engagement, activity, fan loyalty, and conversion rates.
  • Responsible for building, managing, training, and evaluating the live broadcast operations team, refining business processes, and establishing departmental rules and regulations.
  • Responsible for local anchor team (Team T) development, anchor optimization, and incubation.

Requirement

  • Familiar with the processes involved in e-commerce sellers' self-broadcasting, understanding traffic operation rules, and adept at acquiring and integrating resources.
  • Knowledgeable about information flow, with some understanding of collaborating with new anchors, live stream partnerships, or other promotional methods and service provider systems.
  • Possess strong logical thinking abilities, clear communication skills, innovative and product-oriented mindset, and excellent data analysis capabilities. Demonstrates good analytical and judgment skills, and is skilled in integrating and coordinating various aspects of work. Has the ability to handle pressure, is responsible, and self-driven.

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