Social Media Manager

7 hours ago

Kuala Lumpur, Kuala Lumpur, Malaysia Chariot Agency Full time 60,000 - 120,000 per year

Role Summary:

Owns the social media presence for key accounts. Develops and executes content

strategies that align with brand objectives and creative direction. Collaborates closely

with creative and account teams to ensure consistency in tone, storytelling, and timing.

Tracks and interprets performance metrics to inform improvements and new

opportunities.

Key Responsibilities:

1) STRATEGY & CONTENT PLANNING: develop and lead social strategies that drive brand relevance, consistency, and growth across platforms

  • Translate marketing objectives and brand positioning into actionable content strategies.
  • Define social direction, tone, and calendar themes across key campaigns and always-on content.
  • Partner with creative and account leads to ensure ideas are socially strong and aligned with wider campaigns.
  • Review trends and platform insights to identify new opportunities for engagement and storytelling.

2) CONTENT OVERSIGHT & QUALITY CONTROL: oversee the creation, quality, and consistency of content produced across platforms

  • Review all social copy and creative for quality, tone, and relevance before publishing.
  • Provide direction and actionable feedback to creative and copy teams.
  • Ensure all content is optimised per platform and supported by data-driven reasoning.
  • Plan and monitor the publishing schedule, ensuring all posts meet deadlines and approval processes.

3) REPORTING & INSIGHTS: evaluate social performance and apply learnings to refine content and strategy.

  • Track campaign and monthly metrics across engagement, reach, and audience

growth.

  • Identify high-performing content and extracts learnings to guide upcoming work.
  • Prepare performance decks or reports with actionable insights and next-step

recommendations.

  • Collaborate with strategy or media teams to align findings with broader marketing

KPIs.

4) TEAM & CLIENT MANAGEMENT: guide the social media team and maintain strong client relationships through clarity, leadership, and expertise

  • Oversee daily workflows of Social Media Executives and Seniors to ensure smooth operations.
  • Provide mentorship, feedback, and development opportunities for the team.
  • Act as a key point of contact for clients on social media strategy, reports, and recommendations.
  • Ensure social output aligns with client expectations, tone, and objectives.

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